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COLOUR ASSOCIATIONS
One of the special qualities of colour is that it can easily create a very subjective and emotional response . It is this that sets it apart in type from other graphic qualities such as shape , line , form and texture . They are all qualities that define an image , but colour goes further than this . The hue , or combination of hues , has particular associations for different people , and these can sometimes be very strong .
The reasons that underlie our often complex reactions to colours are a mixture of physiology and psychology , and the two are not always easy to separate . The physiological responses depend very much on the way our eyes and visual cortex operate . Of all wavelengths , the human eye is most sensitive to yellow - green ( hence the tint of pilot's glasses ) . Because of this , yellow seems to us to be vibrant and active , while the hues to which the eye responds less well , such as blues and violets , seem more passive and quieter .
Psychological reactions depend on a host of experiences , from cultural to personal , and are not always consistent . However , there is little practical purpose in going deeply into this , as the uses to which you can put colour associations in a photograph are necessarily simple and uncomplicated . To get a response from a large number of viewers , the associations must be the most common . One of the most common of colour associations is the range from warm to cool . Blues and related hues are felt by most people to be cool , sombre and recessive ; they fall naturally into the background . Reds and oranges , on the other hand , are more aggressive , stronger , hotter . A red - orange subject against a blue - green background can have an almost three - dimensional effect to the eye , with the warmer element thrusting forward toward the viewer .
There is also a difference in association between rich and pale colours Paleness is associated with delicacy and weakness , richness with stridency and a lack of subtlety . True skill in the management of colour in photography comes through understanding the full range of emotional associations of colours , coupled with the ability to take advantage of the opportunities that offer themselves .
ABOVE Despite the rather subdued content of this picture , the colours demand the viewer's attention . The strong , rich red spells out heat and immediacy , almost danger ; all qualities that are at odds with the activity of the subject .
LEFT The dominant colour in this image - blue- complements the subject matter perfectly . We translate blue as cool and calming , falling naturally into the background .
RIGHT A powerful image that relies largely upon strength of colour for impact ; the eye sees the rich . orange as strong and aggressive , lending the image a dimension which , relying upon composition alone , would be lacking .
COLOUR ASSOCIATIONS
One of the special qualities of colour is that it can easily create a very subjective and emotional response . It is this that sets it apart in type from other graphic qualities such as shape , line , form and texture . They are all qualities that define an image , but colour goes further than this . The hue , or combination of hues , has particular associations for different people , and these can sometimes be very strong .
The reasons that underlie our often complex reactions to colours are a mixture of physiology and psychology , and the two are not always easy to separate . The physiological responses depend very much on the way our eyes and visual cortex operate . Of all wavelengths , the human eye is most sensitive to yellow - green ( hence the tint of pilot's glasses ) . Because of this , yellow seems to us to be vibrant and active , while the hues to which the eye responds less well , such as blues and violets , seem more passive and quieter .
Psychological reactions depend on a host of experiences , from cultural to personal , and are not always consistent . However , there is little practical purpose in going deeply into this , as the uses to which you can put colour associations in a photograph are necessarily simple and uncomplicated . To get a response from a large number of viewers , the associations must be the most common . One of the most common of colour associations is the range from warm to cool . Blues and related hues are felt by most people to be cool , sombre and recessive ; they fall naturally into the background . Reds and oranges , on the other hand , are more aggressive , stronger , hotter . A red - orange subject against a blue - green background can have an almost three - dimensional effect to the eye , with the warmer element thrusting forward toward the viewer .
There is also a difference in association between rich and pale colours Paleness is associated with delicacy and weakness , richness with stridency and a lack of subtlety . True skill in the management of colour in photography comes through understanding the full range of emotional associations of colours , coupled with the ability to take advantage of the opportunities that offer themselves .
ABOVE Despite the rather subdued content of this picture , the colours demand the viewer's attention . The strong , rich red spells out heat and immediacy , almost danger ; all qualities that are at odds with the activity of the subject .
LEFT The dominant colour in this image - blue- complements the subject matter perfectly . We translate blue as cool and calming , falling naturally into the background .
RIGHT A powerful image that relies largely upon strength of colour for impact ; the eye sees the rich . orange as strong and aggressive , lending the image a dimension which , relying upon composition alone , would be lacking .
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