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التصوير الفوتوغرافي الحديث
POSTCARDS are PROFITABLE
Modern , high - speed color printing presses have opened up broad new markets for profit seeking photographers who have the capability of shooting good transparencies for postcards .
ONE OF THE fastest growing markets for photography is that of the picture postcard and its related folders , cards , menus , calendars , brochures and other printed items . The great improvement made in high - speed offset color presses in recent years has made this field a profit able one for the photographer as well as the printers ( manufacturers ) .
By " ganging up " an entire flat of orders for a single press run , each customer shares in the sav ings of otherwise high costs of quality printing . Improved fidelity of color reproduction and some slick sleight - of - hand magic in removing telephone poles , wires , signs even entire buildings along with putting in pictorially perfect blue skies and fluffy clouds , have made the picture postcard business a photographer's delight .
Of even greater interest to the photographer is the fact that he collects his profit on the job right at the beginning ; the card manufacturer gets his share when the job is delivered . There is a double profit for the photographer because he sells the job and collects a commission for making the sale plus charging for the photos which he shoots for the cards or brochures !
There are thousands of markets for cards . Here's a list of some of them :
Motels
Restaurants
Taxicabs
Used Car Lots
Architects
Churches
Bus Companies
Summer Camps
Furniture
Sporting Goods
Household Products
Resorts
Hotels
Auto Sales
Banks
Barber Shops
Temples
Bowling Alleys
Dairies
Shoes
Boats
Auto Parts
Night Clubs
Airlines
Schools
Contractors
Beauty Salons
Funeral Parlors
Golf Clubs
Charter Boats
Hardware
Liquors
Clothing
Each of the postcard manufacturers makes available to the photographer a wide array of pro motional and sales material . They offer kits of samples which you can use to sell prospective customers .
Helpful newsletters and photo information
In addition , they furnish complete price lists not only for specific quantities of cards and other printed products which they produce , they also furnish helpful newsletters and photographic in formation to guide the new photographer entering this exciting and rewarding field . Each manu facturer tells you how to sell your customers , they give you informative and lively guidelines which have been developed and proven successful in making sales .
The postcard printer , literally , take you by the hand and put you into a profitable business - SO long as you can produce the color transparencies required for reproduction . Even here , technical guidance is given to assist you in getting the kinds of shots which make the best cards and illustra tions .
You can work with any size camera : 4x5 " , 24x3 / 4 " , 24x23 / 4 " , 24x2 / 4 " or 35mm . The latter size must be critically sharp as should be the others , too . A tripod is recommended to ensure sharp results . You should have adequate portable lighting equipment to be able to properly light large dining rooms , ballrooms and similar areas .
A view camera is desirable when doing interiors , especially in tight quarters such as that of photo graphing a motel room or a cocktail lounge . With a wideangle lens you can get maximum coverage .
Because of the format of postcards and there are a number of them besides the standard 3/2 " x512 " size you have to compose your shots so they will properly crop to fit the pro portions of the illustration area . You can do this by marking your groundglass on the camera so that all " live " copy fits within the trim lines . With non - groundglass focusing cameras you will have to compose by " experience " so as to have the image area fit the correct cropping . 35mm format ,
PICTORIAL shots like this Cypress Gardens , Fla . view make excellent picture postcards in color . Postcard business is profitable outlet .
incidentally , scales up quite closely to the right proportions for 3 / 2x512 " , with only slight crop ping .
Numerous other services are provided by the postcard manufacturers to assist the photographer in making the sale . They have skilled personnel who do retouching to remove distracting elements from your pictures . Powerline poles , wires , signs trees , buildings can be made to vanish completely by these craftsmen .
التصوير الفوتوغرافي الحديث
POSTCARDS are PROFITABLE
Modern , high - speed color printing presses have opened up broad new markets for profit seeking photographers who have the capability of shooting good transparencies for postcards .
ONE OF THE fastest growing markets for photography is that of the picture postcard and its related folders , cards , menus , calendars , brochures and other printed items . The great improvement made in high - speed offset color presses in recent years has made this field a profit able one for the photographer as well as the printers ( manufacturers ) .
By " ganging up " an entire flat of orders for a single press run , each customer shares in the sav ings of otherwise high costs of quality printing . Improved fidelity of color reproduction and some slick sleight - of - hand magic in removing telephone poles , wires , signs even entire buildings along with putting in pictorially perfect blue skies and fluffy clouds , have made the picture postcard business a photographer's delight .
Of even greater interest to the photographer is the fact that he collects his profit on the job right at the beginning ; the card manufacturer gets his share when the job is delivered . There is a double profit for the photographer because he sells the job and collects a commission for making the sale plus charging for the photos which he shoots for the cards or brochures !
There are thousands of markets for cards . Here's a list of some of them :
Motels
Restaurants
Taxicabs
Used Car Lots
Architects
Churches
Bus Companies
Summer Camps
Furniture
Sporting Goods
Household Products
Resorts
Hotels
Auto Sales
Banks
Barber Shops
Temples
Bowling Alleys
Dairies
Shoes
Boats
Auto Parts
Night Clubs
Airlines
Schools
Contractors
Beauty Salons
Funeral Parlors
Golf Clubs
Charter Boats
Hardware
Liquors
Clothing
Each of the postcard manufacturers makes available to the photographer a wide array of pro motional and sales material . They offer kits of samples which you can use to sell prospective customers .
Helpful newsletters and photo information
In addition , they furnish complete price lists not only for specific quantities of cards and other printed products which they produce , they also furnish helpful newsletters and photographic in formation to guide the new photographer entering this exciting and rewarding field . Each manu facturer tells you how to sell your customers , they give you informative and lively guidelines which have been developed and proven successful in making sales .
The postcard printer , literally , take you by the hand and put you into a profitable business - SO long as you can produce the color transparencies required for reproduction . Even here , technical guidance is given to assist you in getting the kinds of shots which make the best cards and illustra tions .
You can work with any size camera : 4x5 " , 24x3 / 4 " , 24x23 / 4 " , 24x2 / 4 " or 35mm . The latter size must be critically sharp as should be the others , too . A tripod is recommended to ensure sharp results . You should have adequate portable lighting equipment to be able to properly light large dining rooms , ballrooms and similar areas .
A view camera is desirable when doing interiors , especially in tight quarters such as that of photo graphing a motel room or a cocktail lounge . With a wideangle lens you can get maximum coverage .
Because of the format of postcards and there are a number of them besides the standard 3/2 " x512 " size you have to compose your shots so they will properly crop to fit the pro portions of the illustration area . You can do this by marking your groundglass on the camera so that all " live " copy fits within the trim lines . With non - groundglass focusing cameras you will have to compose by " experience " so as to have the image area fit the correct cropping . 35mm format ,
PICTORIAL shots like this Cypress Gardens , Fla . view make excellent picture postcards in color . Postcard business is profitable outlet .
incidentally , scales up quite closely to the right proportions for 3 / 2x512 " , with only slight crop ping .
Numerous other services are provided by the postcard manufacturers to assist the photographer in making the sale . They have skilled personnel who do retouching to remove distracting elements from your pictures . Powerline poles , wires , signs trees , buildings can be made to vanish completely by these craftsmen .
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