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التصوير الفوتوغرافي الحديث
TIPS and ADVICE from MARKETS
Here are words of wisdom and very specific instructions as to the kind of photography wanted by special markets seeking color and black - and - white freelance photo illustrations .
DESPITE the fact that most picture buyers are not photographers , they are quite knowledge able about what makes a good picture . They are experts in exactly what they want for their par ticular requirements . You can't expect to sell poor quality work to any of them , they won't buy it .
As a group , these photographic art buyers are interested in getting the best work they can for their publication , service or field . To be sure of getting material that fits their needs they do not hesitate to pass along precise information to photo graphers as to their needs . By working together , of course , both photographer and buyer help each other so the teamwork becomes mutually effective and profitable .
Markets for architectural photography have very high standards for the illustrations they buy . The editor of Building Progress , a monthly trade magazine , explained their requirements , " We seek photos of unusual construction in architecture . We use only the highest quality architectural photography - both exterior and interior of com pleted projects . No available light photos please " !
The editor of another architectural magazine puts it this way , " The successful photographers we work with sell the sizzle and not the steak . In other words , we prefer photography for Architec tural Digest that dramatizes a subject ( room in teriors , in our case ) instead of that which only records . "
A demanding field but a profitable one .
The photo requirements for Kaiser News , an external house organ Kaiser Aluminum and Chemical Corp. , are quite a bit different than for most other publications . " We are interested in new techniques of composition , developing , print ing . We don't use run - of - the - mill pictures it must be experimental , unique , far out ; nothing straight or mundane . We don't want the usual straight shots and only use photography if it's something that hasn't had wide exposure . "
Good photo technique essential
Metlfax Magazine , a controlled circulation business publication circulated to 90,000 metal working industry executives , states that it looks for " Superb photography showing metal - working subjects of interest for a full - page feature sum ming up some aspect of the metal - working field dramatically . It should symbolize the specific field of metal - working : steel making , drilling , milling , spinning , stamping , grinding , welding , measuring , inspecting . Must be absolutely up - to - date .
unusual " Pattern shots , strong perspective , angles , texture shots , unusually lighted pix , human interest ideas , still life photos of metal parts are all possibilities . Model releases for people are required . "
Further comments by the editor included , " Photos should be dramatic , needle - sharp b / w vertical composition photos for full page repro duction . "
Grit , published by Grit Publishing Co. in Wil liamsport , Pa . , is a weekly newspaper with a cir Oculation of almost one and one - half million read ers . It uses black - and - white and color photos which , " . should have as much impact as possi ble and hold considerable visual interest . Scenics should include , where possible , a person or animal either in the foreground or background to lend interest and perspective to the overall shot . "
Photographers in the freelance field should be aware of the technical aspects of the particular subject which they photograph . Take , for instance , the specifications for Fire Journal published by National Fire Protection Ass'n in Boston . This magazine needs photos of fire scenes both during and after a fire as well shots of fire departments in action on the fire ground . The pictures must fulfill certain technical requirements , too : " Fire fighters should have on full protective clothing . Watch that smoke and water do not obscure action . Keep crowds , bystanders and miscellaneous objects out of the photograph . Do not obscure the building or action with a lot of fire appar atus in the foreground of the photograph .
In addition to specifying that photos submitted for cover possibilities should be of vertical for mat for Rudder magazine , the editor noted that he looks for any transparency that says boating ( sail or power , big or small boats ) with a little unusual treatment in color , composition , camera angle . " The " pretty boat " public relations type of shot is not what they want .
In the aviation field , Aero Magazine also accents the vertical format requirement while noting they are only interested in photos that are pertinent to general aviation aircraft owners . For Motorcade magazine , single photos and picture stories re lated to automotive enthusiasts ' interests are sought . They should be action shots of striking impact about what's happening in the world of high performance autos .
Another publication in the automobile field has different needs . Sports Car Graphic wants photos of exotic automobiles on an exclusive basis along with action shots of automobiles in com petition and human interest subjects around auto racing courses . The accent is on action for Rotor & Wing magazine : " We prefer action photos of helicopters and STOL aircraft . They should show helicopters and STOL ( Short Take - Off and Land ing ) planes in actual use doing such things as fire - fighting , game herding , police patrol , traffic control , riot control , rescue construction , news gathering , sightseeing and other activities where these types of aircraft have unique capabilities .
Aquarium magazine is in a specialized field published for devotees of fresh and salt water tropical fish . The requisites listed for it state , " Only top quality photos wanted . The subject ( tropical fish ) should be more than 70 % of the total area of the color transparency and must be sharp . " Also specifying image sharpness is Coro net magazine which looks for color shots of well known personalities for covers . " We don't look for sublety or art noveau - we need poster - type color for sharp reproduction . "
" Top quality photographs only " of cats or cat related subjects are wanted by Cat Fancy maga zine . Action - type pictures oriented to the con struction industry are sought for Engineering News - Record , a weekly magazine in the construc tion field . As with many publications , the pho tographer must plan his composition for cover shots to allow for the logo ( name ) of the magazine at the top of the vertical format . On story assign ments for this book , " Direct contact with the photographer is required . "
Comply with technical requirements
In addition to the type and content of pictures for specific markets , the photographer must also comply with certain technical requirements and these may be diametrically opposed from one market to another . Take , for instance , the fact that the American Rifleman magazine says , " We do not use color negatives or prints on our cover . Transparencies only . Only rarely do we use 35mm transparencies and these must be extremely sharp with excellent color register . " The Johnson City ( Tenn . ) Press Chronicle , however , puts it , " We prefer color negatives instead of color transpar encies . "
Quoted verbatim from the editor of the monthly trade magazine - Drilling - DCW published in Dallas , Texas is the following statement of special needs and requirements and limitations which both editor and photographer must face up : " Photos must be directly associated with drilling , completing or servicing of oil and gas wells . With in that sphere of interest may be scenic , person ality or how - to ( pictures Ed . ) , with how - to offering the most promising market .
" We're a specialized petroleum industry maga zine concerned with advancement of the reader through improvement of his capabilities or , im provement of the industry as a whole . Readers are owners and supervisors of oil and gas well drilling , completing and servicing equipment . They're interested in job performance .
Please no " gee whiz " or " black gold " stuff . We urge that you query first or , if you have al ready shot on speculation submit contacts with the story line . We do a lot of our own camera work and are accustomed to looking at contact sheets .
" We're picky and we don't pay much , so hold your costs down . We buy very little color so sug gest you stick with black - and - white . "
That's good advice based on an honest approach to both your interests and those of the publication . It verifies the fact that photo buyers are interested in their freelancers .
PUBLICITY photos must be eye - catching to be successful . Cypress Gardens , Fla . lensman made this " stopper " for Johnson outboard motors .
التصوير الفوتوغرافي الحديث
TIPS and ADVICE from MARKETS
Here are words of wisdom and very specific instructions as to the kind of photography wanted by special markets seeking color and black - and - white freelance photo illustrations .
DESPITE the fact that most picture buyers are not photographers , they are quite knowledge able about what makes a good picture . They are experts in exactly what they want for their par ticular requirements . You can't expect to sell poor quality work to any of them , they won't buy it .
As a group , these photographic art buyers are interested in getting the best work they can for their publication , service or field . To be sure of getting material that fits their needs they do not hesitate to pass along precise information to photo graphers as to their needs . By working together , of course , both photographer and buyer help each other so the teamwork becomes mutually effective and profitable .
Markets for architectural photography have very high standards for the illustrations they buy . The editor of Building Progress , a monthly trade magazine , explained their requirements , " We seek photos of unusual construction in architecture . We use only the highest quality architectural photography - both exterior and interior of com pleted projects . No available light photos please " !
The editor of another architectural magazine puts it this way , " The successful photographers we work with sell the sizzle and not the steak . In other words , we prefer photography for Architec tural Digest that dramatizes a subject ( room in teriors , in our case ) instead of that which only records . "
A demanding field but a profitable one .
The photo requirements for Kaiser News , an external house organ Kaiser Aluminum and Chemical Corp. , are quite a bit different than for most other publications . " We are interested in new techniques of composition , developing , print ing . We don't use run - of - the - mill pictures it must be experimental , unique , far out ; nothing straight or mundane . We don't want the usual straight shots and only use photography if it's something that hasn't had wide exposure . "
Good photo technique essential
Metlfax Magazine , a controlled circulation business publication circulated to 90,000 metal working industry executives , states that it looks for " Superb photography showing metal - working subjects of interest for a full - page feature sum ming up some aspect of the metal - working field dramatically . It should symbolize the specific field of metal - working : steel making , drilling , milling , spinning , stamping , grinding , welding , measuring , inspecting . Must be absolutely up - to - date .
unusual " Pattern shots , strong perspective , angles , texture shots , unusually lighted pix , human interest ideas , still life photos of metal parts are all possibilities . Model releases for people are required . "
Further comments by the editor included , " Photos should be dramatic , needle - sharp b / w vertical composition photos for full page repro duction . "
Grit , published by Grit Publishing Co. in Wil liamsport , Pa . , is a weekly newspaper with a cir Oculation of almost one and one - half million read ers . It uses black - and - white and color photos which , " . should have as much impact as possi ble and hold considerable visual interest . Scenics should include , where possible , a person or animal either in the foreground or background to lend interest and perspective to the overall shot . "
Photographers in the freelance field should be aware of the technical aspects of the particular subject which they photograph . Take , for instance , the specifications for Fire Journal published by National Fire Protection Ass'n in Boston . This magazine needs photos of fire scenes both during and after a fire as well shots of fire departments in action on the fire ground . The pictures must fulfill certain technical requirements , too : " Fire fighters should have on full protective clothing . Watch that smoke and water do not obscure action . Keep crowds , bystanders and miscellaneous objects out of the photograph . Do not obscure the building or action with a lot of fire appar atus in the foreground of the photograph .
In addition to specifying that photos submitted for cover possibilities should be of vertical for mat for Rudder magazine , the editor noted that he looks for any transparency that says boating ( sail or power , big or small boats ) with a little unusual treatment in color , composition , camera angle . " The " pretty boat " public relations type of shot is not what they want .
In the aviation field , Aero Magazine also accents the vertical format requirement while noting they are only interested in photos that are pertinent to general aviation aircraft owners . For Motorcade magazine , single photos and picture stories re lated to automotive enthusiasts ' interests are sought . They should be action shots of striking impact about what's happening in the world of high performance autos .
Another publication in the automobile field has different needs . Sports Car Graphic wants photos of exotic automobiles on an exclusive basis along with action shots of automobiles in com petition and human interest subjects around auto racing courses . The accent is on action for Rotor & Wing magazine : " We prefer action photos of helicopters and STOL aircraft . They should show helicopters and STOL ( Short Take - Off and Land ing ) planes in actual use doing such things as fire - fighting , game herding , police patrol , traffic control , riot control , rescue construction , news gathering , sightseeing and other activities where these types of aircraft have unique capabilities .
Aquarium magazine is in a specialized field published for devotees of fresh and salt water tropical fish . The requisites listed for it state , " Only top quality photos wanted . The subject ( tropical fish ) should be more than 70 % of the total area of the color transparency and must be sharp . " Also specifying image sharpness is Coro net magazine which looks for color shots of well known personalities for covers . " We don't look for sublety or art noveau - we need poster - type color for sharp reproduction . "
" Top quality photographs only " of cats or cat related subjects are wanted by Cat Fancy maga zine . Action - type pictures oriented to the con struction industry are sought for Engineering News - Record , a weekly magazine in the construc tion field . As with many publications , the pho tographer must plan his composition for cover shots to allow for the logo ( name ) of the magazine at the top of the vertical format . On story assign ments for this book , " Direct contact with the photographer is required . "
Comply with technical requirements
In addition to the type and content of pictures for specific markets , the photographer must also comply with certain technical requirements and these may be diametrically opposed from one market to another . Take , for instance , the fact that the American Rifleman magazine says , " We do not use color negatives or prints on our cover . Transparencies only . Only rarely do we use 35mm transparencies and these must be extremely sharp with excellent color register . " The Johnson City ( Tenn . ) Press Chronicle , however , puts it , " We prefer color negatives instead of color transpar encies . "
Quoted verbatim from the editor of the monthly trade magazine - Drilling - DCW published in Dallas , Texas is the following statement of special needs and requirements and limitations which both editor and photographer must face up : " Photos must be directly associated with drilling , completing or servicing of oil and gas wells . With in that sphere of interest may be scenic , person ality or how - to ( pictures Ed . ) , with how - to offering the most promising market .
" We're a specialized petroleum industry maga zine concerned with advancement of the reader through improvement of his capabilities or , im provement of the industry as a whole . Readers are owners and supervisors of oil and gas well drilling , completing and servicing equipment . They're interested in job performance .
Please no " gee whiz " or " black gold " stuff . We urge that you query first or , if you have al ready shot on speculation submit contacts with the story line . We do a lot of our own camera work and are accustomed to looking at contact sheets .
" We're picky and we don't pay much , so hold your costs down . We buy very little color so sug gest you stick with black - and - white . "
That's good advice based on an honest approach to both your interests and those of the publication . It verifies the fact that photo buyers are interested in their freelancers .
PUBLICITY photos must be eye - catching to be successful . Cypress Gardens , Fla . lensman made this " stopper " for Johnson outboard motors .
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