تويت
ادرس أسواقك – تعرف على ما يشترونه ..
إرشادات للعمل الحر ..
التصوير الفوتوغرافي الحديث
Study your markets- know what they buy
It does not make sense to willy - nilly send off pictures and picture stories to markets that do not use the type of material which you are sub mitting to them . You must research your market and know what type of material they buy and use . Submit only that type of photography .
An editor or picture buyer who rejects your material time after time is going to have a poor impression of you and your work . In fact , sub mitting material that is not of the type for his publication or business will make him very mad at you for wasting his valuable time . The chances of you selling him will virtually be zero .
It is easy enough to buy copies of magazines and other publications . Where the publications may be a company or industrial house organ , write and request a couple of sample issues so you can study them . Know your particular market thoroughly and your sales will increase .
SPOT NEWS shots of big fires are purchased by insurance companies as well as newspapers . SMP graduate Robert J. Brennan shot this one .
While you may be a long way away from your markets and do all of your submissions by mail , it will pay you to make a personal trip at least once a year to visit the people to whom you sub mit your work . By doing this you make the buyers familiar with you as a person and , you get to meet your clients on a personal level .
These visits can lead towards assignments being given to you and the personal contacts can make the buyers more receptive towards buying your material . Don't just drop in on these people , how ever . Make appointments in advance by letter or telephone .
Incidentally , when you do come up with an idea which you feel may have sales appeal to a specific market , don't hesitate to query the market before spending time , money and effort shooting it on speculation . In some instances the buyer may be hesitant about making an outright purchase committment but may offer to cover expenses in order to see the material . Frequently this does result in a sale but whether you accept these con ditions or not is up to you .
إرشادات للعمل الحر ..
التصوير الفوتوغرافي الحديث
Study your markets- know what they buy
It does not make sense to willy - nilly send off pictures and picture stories to markets that do not use the type of material which you are sub mitting to them . You must research your market and know what type of material they buy and use . Submit only that type of photography .
An editor or picture buyer who rejects your material time after time is going to have a poor impression of you and your work . In fact , sub mitting material that is not of the type for his publication or business will make him very mad at you for wasting his valuable time . The chances of you selling him will virtually be zero .
It is easy enough to buy copies of magazines and other publications . Where the publications may be a company or industrial house organ , write and request a couple of sample issues so you can study them . Know your particular market thoroughly and your sales will increase .
SPOT NEWS shots of big fires are purchased by insurance companies as well as newspapers . SMP graduate Robert J. Brennan shot this one .
While you may be a long way away from your markets and do all of your submissions by mail , it will pay you to make a personal trip at least once a year to visit the people to whom you sub mit your work . By doing this you make the buyers familiar with you as a person and , you get to meet your clients on a personal level .
These visits can lead towards assignments being given to you and the personal contacts can make the buyers more receptive towards buying your material . Don't just drop in on these people , how ever . Make appointments in advance by letter or telephone .
Incidentally , when you do come up with an idea which you feel may have sales appeal to a specific market , don't hesitate to query the market before spending time , money and effort shooting it on speculation . In some instances the buyer may be hesitant about making an outright purchase committment but may offer to cover expenses in order to see the material . Frequently this does result in a sale but whether you accept these con ditions or not is up to you .
تعليق