تويت
تناسب زاوية القصة مع السوق ..
صور الحيوانات تربح دولارًا أمريكيًا ..
التصوير الفوتوغرافي الحديث
Fit story angle to market
A woman's magazine might be interested in a story and pictures on the upsurge in population of mutts over purebred dogs . A garden magazine might buy a picture of a dog turning away from a shrub that was treated with a homemade dog repel lant solution . There are all sorts of possibilities you can develop .
Every magazine has a masthead , usually in the front of the publication . It lists the names of the people who put the magazine together each issue . You will also find the address for the editorial offices and , generally , the phone number .
Look up the name of the editor or art director one or the other will be the picture buyer for the publication . If you live near the editorial offices , put together a portfolio of your animal photos for showing to the buyer . It is best to phone for an appointment , some magazines have particular days for looking at work while others will make ap pointments to fit your time .
- If your potential markets are far away , they are no further than your nearest mailbox . Send off your photographs by mail be sure to suggest story and picture ideas you can do for them and , always , include a stamped , self addressed return envelope so that work that is not bought can be returned to you quickly .
Enclose a neatly typed or written letter explain ing that you specialize in animal photography and that some samples are enclosed for his considera tion . Suggest ideas as to how the pictures might be used or point out that you can shoot pictures to fit his needs . Advise him that you have a file of stock photos of animals and that you can fulfill specific picture requests .
When you try to sell to the magazine markets , you will be competing with professionals so you should present your work in a professional manner . Have stationery printed ; also mailing labels that convey your message professionally .
Work should look professional
The appearance of your package and the work it contains should be completely professional . Each of the photos should be rubber stamped with your name , address and file number of the photo . Don't package the material so securely with tape that it is a struggle to open . Do use cardboard and a folder to protect the material from damage .
Your first submission may result in a sale or two . Then again , it may not . You may have to keep try ing until something clicks . Don't be discouraged by rejections , analyze them and find out why they didn't sell . Then do what is necessary to correct the situation .
After you have sold pictures to a particular maga zine several times , they will get to know you and your work and assignments or specific stock picture requests are likely to be forthcoming . This is a good sign , you are beginning to get the reputation you have been seeking - specialist in animal photography .
A few calls like this and you may feel that at last you've arrived and can jump into freelance photog raphy of animals fulltime . But , hold off a bit . You still have bigger and better fields to conquer and more competition to beat .
Other big users of animal photographs are the calendar and greeting card publishers . Every year the calendar market is renewed , giving you another opportunity to sell your work . Greeting cards , too , have a specific life span and have to constantly be replaced by something new and fresh .
How do you find out about calendar and greeting card publishers ? Easy . Look through the directory sections of Photo Market Survey and other guides such as Writer's Digest and Writer's Yearbook for listings . Look , too , in the yellow pages of your tele phone directory . especially in the larger cities for calendar and greeting card publishers and dis tributors .
You should also visit a shop where greeting cards are sold . Check those having photos of cats , dogs and other pets reproduced on them . Look on the back for the name of the publisher and then ask the storekeeper for the address of the publisher or distributor from which the cards were obtained . Once you have the address , you can make the con tact and show your photographs for sale .
Get copies of calendars
Calendar research is a bit more difficult . But , at the beginning of a year get copies of as many calen dars as you can find that use photographic illustra tions . Somewhere on the bottom or backside you will find the name and address of the manufacturer ( publisher ) . Except in very rare cases , the business that gave the calendar away is not the manufacturer or publisher . They may , though , be able to tell you from whom they ordered them .
Selling your pictures to these markets follows the same pattern as with selling magazines . You may not , however , have a name of a person to whom to submit your work . In such cases , simply address the package to the art director and it will be routed to the proper person . If he can use your photos , he'll buy them ; if not he'll send them back in the next mail or so .
Let's now assume that you are making regular sales to calendars and greeting cards , news maga zine sections and magazines . In addition , you are doing a lot of home portraits of pets and there just aren't enough weekends and evenings to handle all of the work . Now , you might be ready to sever the umbilical cord of security and take the plunge into fulltime freelance photography .
I said , you might be ready . If you have a little nest egg of reserve capital you can take the step . The reserve capital is to tide you over the lean periods when there will be " nothing coming in " . Obviously , if you have been selling the competitive magazine , calendar and greeting card markets you have talent or they wouldn't buy from you . And , if you've been knocking yourself out weekends and evenings , you are dedicated . So , you are set to go fulltime pro freelancer .
PHOTO stories and layouts with animals and pets sell to magazines , Sunday supplements .
You'll quickly find when you go fulltime free lancer , that the accumulated and piled up work will dwindle away fairly fast . You could conceivably get into a barren period before you know it . But , your financial reserve will carry you over the lean times .
A good rule of thumb for reserve capital is to have enough to last you for six months . Figure out how much you need to live and pay all your bills for one month and multiply by six . If you like to live it up and find it difficult to save , you had better start with a one year reserve fund !
صور الحيوانات تربح دولارًا أمريكيًا ..
التصوير الفوتوغرافي الحديث
Fit story angle to market
A woman's magazine might be interested in a story and pictures on the upsurge in population of mutts over purebred dogs . A garden magazine might buy a picture of a dog turning away from a shrub that was treated with a homemade dog repel lant solution . There are all sorts of possibilities you can develop .
Every magazine has a masthead , usually in the front of the publication . It lists the names of the people who put the magazine together each issue . You will also find the address for the editorial offices and , generally , the phone number .
Look up the name of the editor or art director one or the other will be the picture buyer for the publication . If you live near the editorial offices , put together a portfolio of your animal photos for showing to the buyer . It is best to phone for an appointment , some magazines have particular days for looking at work while others will make ap pointments to fit your time .
- If your potential markets are far away , they are no further than your nearest mailbox . Send off your photographs by mail be sure to suggest story and picture ideas you can do for them and , always , include a stamped , self addressed return envelope so that work that is not bought can be returned to you quickly .
Enclose a neatly typed or written letter explain ing that you specialize in animal photography and that some samples are enclosed for his considera tion . Suggest ideas as to how the pictures might be used or point out that you can shoot pictures to fit his needs . Advise him that you have a file of stock photos of animals and that you can fulfill specific picture requests .
When you try to sell to the magazine markets , you will be competing with professionals so you should present your work in a professional manner . Have stationery printed ; also mailing labels that convey your message professionally .
Work should look professional
The appearance of your package and the work it contains should be completely professional . Each of the photos should be rubber stamped with your name , address and file number of the photo . Don't package the material so securely with tape that it is a struggle to open . Do use cardboard and a folder to protect the material from damage .
Your first submission may result in a sale or two . Then again , it may not . You may have to keep try ing until something clicks . Don't be discouraged by rejections , analyze them and find out why they didn't sell . Then do what is necessary to correct the situation .
After you have sold pictures to a particular maga zine several times , they will get to know you and your work and assignments or specific stock picture requests are likely to be forthcoming . This is a good sign , you are beginning to get the reputation you have been seeking - specialist in animal photography .
A few calls like this and you may feel that at last you've arrived and can jump into freelance photog raphy of animals fulltime . But , hold off a bit . You still have bigger and better fields to conquer and more competition to beat .
Other big users of animal photographs are the calendar and greeting card publishers . Every year the calendar market is renewed , giving you another opportunity to sell your work . Greeting cards , too , have a specific life span and have to constantly be replaced by something new and fresh .
How do you find out about calendar and greeting card publishers ? Easy . Look through the directory sections of Photo Market Survey and other guides such as Writer's Digest and Writer's Yearbook for listings . Look , too , in the yellow pages of your tele phone directory . especially in the larger cities for calendar and greeting card publishers and dis tributors .
You should also visit a shop where greeting cards are sold . Check those having photos of cats , dogs and other pets reproduced on them . Look on the back for the name of the publisher and then ask the storekeeper for the address of the publisher or distributor from which the cards were obtained . Once you have the address , you can make the con tact and show your photographs for sale .
Get copies of calendars
Calendar research is a bit more difficult . But , at the beginning of a year get copies of as many calen dars as you can find that use photographic illustra tions . Somewhere on the bottom or backside you will find the name and address of the manufacturer ( publisher ) . Except in very rare cases , the business that gave the calendar away is not the manufacturer or publisher . They may , though , be able to tell you from whom they ordered them .
Selling your pictures to these markets follows the same pattern as with selling magazines . You may not , however , have a name of a person to whom to submit your work . In such cases , simply address the package to the art director and it will be routed to the proper person . If he can use your photos , he'll buy them ; if not he'll send them back in the next mail or so .
Let's now assume that you are making regular sales to calendars and greeting cards , news maga zine sections and magazines . In addition , you are doing a lot of home portraits of pets and there just aren't enough weekends and evenings to handle all of the work . Now , you might be ready to sever the umbilical cord of security and take the plunge into fulltime freelance photography .
I said , you might be ready . If you have a little nest egg of reserve capital you can take the step . The reserve capital is to tide you over the lean periods when there will be " nothing coming in " . Obviously , if you have been selling the competitive magazine , calendar and greeting card markets you have talent or they wouldn't buy from you . And , if you've been knocking yourself out weekends and evenings , you are dedicated . So , you are set to go fulltime pro freelancer .
PHOTO stories and layouts with animals and pets sell to magazines , Sunday supplements .
You'll quickly find when you go fulltime free lancer , that the accumulated and piled up work will dwindle away fairly fast . You could conceivably get into a barren period before you know it . But , your financial reserve will carry you over the lean times .
A good rule of thumb for reserve capital is to have enough to last you for six months . Figure out how much you need to live and pay all your bills for one month and multiply by six . If you like to live it up and find it difficult to save , you had better start with a one year reserve fund !
تعليق