تويت
عادت حقوق الصور إلى المصور ..
كيف تعمل وكالات التصوير؟ ..
التصوير الفوتوغرافي الحديث
Rights to photos reverted to photographer
I mentioned earlier that the picture agency doesn't sell pictures , it sells " rights . " Here was a case in point .
Life had assigned Don to illustrate part of a special issue . They had paid him for his time and expenses . For that payment they were entitled to publish the pictures on a " first world publishing rights " basis .
But , they had decided not to publish them . If Globe had not stipulated in its agreement with Life that the first publication rights had a time limit , it is possible that these splendid photos might never have been published . But , they had agreed to a time limit on its purchase of rights and after that limit expired , the rights reverted to the photographer and were again salable . And , since Life had not published them , " first world rights " were still available .
Among the pictures in the take , all of which were shot in 35mm color , are many you would probably recognize since practically all of them have been published time and time again . But , there is one photograph in particular that is noteworthy -the " Palomino Blonde , " a beautiful nude blonde
running with a handsome Palomino horse through a field of golden grasses .
$ 5,000 IN SALES have resulted with this air shot of free fall parachute jumpers . It was made by Luis Melendez and has been widely published in the United States and 7 countries overseas .
This one picture has been used many times in various ways : After the photographs were returned from Life , first U. S. magazine rights ( note : not world rights ) , were sold to Photography maga zine as the frontispiece for the special edition on International Photography . Then , first U. S. com mercial rights were sold to Revlon to promote a product named after the photograph , " Palomino Blonde " ( a hair coloring ) .
First foreign commercial rights were sold for point - of - sale displays in Europe and , then , first individual country publishing rights were sold in a dozen different countries . First poster rights were then sold in the United States and the poster be came one of the most popular ever printed . Second rights have also been sold in the magazine areas and and there are still some " first rights " possi bilities open i.e .: calendars ( where we were handicapped by a reluctance to use 35mm ) , record albums , etc.
Case was the exception
The " Palomino Blonde " had an unusual life . It is certainly the exception rather than the rule when a photograph is shot on assignment , is re jected by the assignor and then proves to be so successful . I used the " Palomino Blonde " an example because it illustrates a number of very important points :
1 - Don Ornitz , an internationally famous photographer , works through an agency . Why ? Primarily because we take care of most of his business problems which he figures would cost him a good portion of our commission and it frees him to do what he does best take pictures .
2 - The importance of a knowledge of rights and the application of that knowledge to the orig inal contract . ( If our agreement with Life had had no time limit , they would have been within their rights to hold the pictures until they had published them , regardless of date . The original contract , particularly on an assignment , will usu ally affect the entire rights history of a photo graph ) .
3 - The ability of the agency to reach so many different customers . This ability is dependent not only on a clear understanding and recording of the various rights sold but , also , on the ability to maintain control over the original transparency and to make that photograph available to clients all over the world .
To answer a question which the previous state ments may have prompted , there were a number of very similar transparencies shot by Ornitz . Each , however , had to be treated as if it were a duplicate of the original as far as rights were concerned and each had had to be coded so that its history of submission and use , as well as its present location , was always available .
How to become a professional
The question that I am asked most often by the young photographer is : " How do I become a professional photographer " ? To me , there is only one answer learn to accept rejection .
There is no professional in a creative field whether he be artist , writer or photographer who has not been rejected many times .
An amateur photographer who happens to be in the right place at the right time may wind up with a cover on Life , but that doesn't make him a professional photographer . The pro is the one who is submitting his pictures regularly whether they are accepted or not and knows that the word " rejection " only has meaning when balanced with the word " acceptance .
By working through a picture agency , the pro fessional has a far better chance of having ac ceptances of his work by world markets . And , it is those continuing sales made by the agency that makes the freelance photographer's bank account grow .
REPRESENTATIVE PHOTO AGENCIES
BLACK STAR PUBLISHING CO 450 Park Avenue South New York , N. Y. 10016
CAMERA 5 27 West 27th Street New York , N. Y. 10001
DPI , INC 521 Madison Avenue New York , N. Y. 10022
NANCY PALMER PHOTO AGENCY 129 Lexington Avenue New York , N. Y. 10016
FREELANCE PHOTOGRAPHERS GUILD 110 Street New York , N. Y. 10001
GLOBE PHOTOS , INC . 404 Park Avenue South New York , N. Y. 10016
LEE GROSS 366 Madison Avenue . New York , N. Y. 10017
LIAISON AGENCY , INC . 136 East New York , N. Y. 10022
PHOTO RESEARCHERS , INC . 60 East 56th Street New York , N. Y. 10022
MONKMEYER PRESS PHOTO SVCE 15 East 48th Street New York , N. Y. 10017
PHOTOGRAPHICS UNLIMITED 1149 Broadway New York , N. Y. 10001
PHOTO TRENDS 1472 Broadway New York , N. Y. 10036
PHOTOGRAPHY USA 330 East 33rd Street New York , N. Y. 10016
PICTORIAL PARADE , INC . 130 West 42nd Street New York , N. Y. 10036
RAPHO - GUILLUMETTE PICTURES 59 East 54th Street New York , N. Y. 10022
SHOSTAL ASSOCIATES , INC . 60 East 42nd Street New York , N. Y. 10017
THREE LIONS , INC . 150 5th Avenue New York , N. Y. 10001
UNDERWOOD & UNDERWOOD 3 West 46th Street New York , N. Y. 10036
CAPTIONS should be fastened to back of prints with tape or rubber cement and folded forward so when opened the editor can read the legend while looking at the photo . Illustration shows typical photos with the caption flaps in the up position ( right ) , and opened up ( left ) , so the information can be read . Photos from Weyerhaueser and Peter Gowland .
كيف تعمل وكالات التصوير؟ ..
التصوير الفوتوغرافي الحديث
Rights to photos reverted to photographer
I mentioned earlier that the picture agency doesn't sell pictures , it sells " rights . " Here was a case in point .
Life had assigned Don to illustrate part of a special issue . They had paid him for his time and expenses . For that payment they were entitled to publish the pictures on a " first world publishing rights " basis .
But , they had decided not to publish them . If Globe had not stipulated in its agreement with Life that the first publication rights had a time limit , it is possible that these splendid photos might never have been published . But , they had agreed to a time limit on its purchase of rights and after that limit expired , the rights reverted to the photographer and were again salable . And , since Life had not published them , " first world rights " were still available .
Among the pictures in the take , all of which were shot in 35mm color , are many you would probably recognize since practically all of them have been published time and time again . But , there is one photograph in particular that is noteworthy -the " Palomino Blonde , " a beautiful nude blonde
running with a handsome Palomino horse through a field of golden grasses .
$ 5,000 IN SALES have resulted with this air shot of free fall parachute jumpers . It was made by Luis Melendez and has been widely published in the United States and 7 countries overseas .
This one picture has been used many times in various ways : After the photographs were returned from Life , first U. S. magazine rights ( note : not world rights ) , were sold to Photography maga zine as the frontispiece for the special edition on International Photography . Then , first U. S. com mercial rights were sold to Revlon to promote a product named after the photograph , " Palomino Blonde " ( a hair coloring ) .
First foreign commercial rights were sold for point - of - sale displays in Europe and , then , first individual country publishing rights were sold in a dozen different countries . First poster rights were then sold in the United States and the poster be came one of the most popular ever printed . Second rights have also been sold in the magazine areas and and there are still some " first rights " possi bilities open i.e .: calendars ( where we were handicapped by a reluctance to use 35mm ) , record albums , etc.
Case was the exception
The " Palomino Blonde " had an unusual life . It is certainly the exception rather than the rule when a photograph is shot on assignment , is re jected by the assignor and then proves to be so successful . I used the " Palomino Blonde " an example because it illustrates a number of very important points :
1 - Don Ornitz , an internationally famous photographer , works through an agency . Why ? Primarily because we take care of most of his business problems which he figures would cost him a good portion of our commission and it frees him to do what he does best take pictures .
2 - The importance of a knowledge of rights and the application of that knowledge to the orig inal contract . ( If our agreement with Life had had no time limit , they would have been within their rights to hold the pictures until they had published them , regardless of date . The original contract , particularly on an assignment , will usu ally affect the entire rights history of a photo graph ) .
3 - The ability of the agency to reach so many different customers . This ability is dependent not only on a clear understanding and recording of the various rights sold but , also , on the ability to maintain control over the original transparency and to make that photograph available to clients all over the world .
To answer a question which the previous state ments may have prompted , there were a number of very similar transparencies shot by Ornitz . Each , however , had to be treated as if it were a duplicate of the original as far as rights were concerned and each had had to be coded so that its history of submission and use , as well as its present location , was always available .
How to become a professional
The question that I am asked most often by the young photographer is : " How do I become a professional photographer " ? To me , there is only one answer learn to accept rejection .
There is no professional in a creative field whether he be artist , writer or photographer who has not been rejected many times .
An amateur photographer who happens to be in the right place at the right time may wind up with a cover on Life , but that doesn't make him a professional photographer . The pro is the one who is submitting his pictures regularly whether they are accepted or not and knows that the word " rejection " only has meaning when balanced with the word " acceptance .
By working through a picture agency , the pro fessional has a far better chance of having ac ceptances of his work by world markets . And , it is those continuing sales made by the agency that makes the freelance photographer's bank account grow .
REPRESENTATIVE PHOTO AGENCIES
BLACK STAR PUBLISHING CO 450 Park Avenue South New York , N. Y. 10016
CAMERA 5 27 West 27th Street New York , N. Y. 10001
DPI , INC 521 Madison Avenue New York , N. Y. 10022
NANCY PALMER PHOTO AGENCY 129 Lexington Avenue New York , N. Y. 10016
FREELANCE PHOTOGRAPHERS GUILD 110 Street New York , N. Y. 10001
GLOBE PHOTOS , INC . 404 Park Avenue South New York , N. Y. 10016
LEE GROSS 366 Madison Avenue . New York , N. Y. 10017
LIAISON AGENCY , INC . 136 East New York , N. Y. 10022
PHOTO RESEARCHERS , INC . 60 East 56th Street New York , N. Y. 10022
MONKMEYER PRESS PHOTO SVCE 15 East 48th Street New York , N. Y. 10017
PHOTOGRAPHICS UNLIMITED 1149 Broadway New York , N. Y. 10001
PHOTO TRENDS 1472 Broadway New York , N. Y. 10036
PHOTOGRAPHY USA 330 East 33rd Street New York , N. Y. 10016
PICTORIAL PARADE , INC . 130 West 42nd Street New York , N. Y. 10036
RAPHO - GUILLUMETTE PICTURES 59 East 54th Street New York , N. Y. 10022
SHOSTAL ASSOCIATES , INC . 60 East 42nd Street New York , N. Y. 10017
THREE LIONS , INC . 150 5th Avenue New York , N. Y. 10001
UNDERWOOD & UNDERWOOD 3 West 46th Street New York , N. Y. 10036
CAPTIONS should be fastened to back of prints with tape or rubber cement and folded forward so when opened the editor can read the legend while looking at the photo . Illustration shows typical photos with the caption flaps in the up position ( right ) , and opened up ( left ) , so the information can be read . Photos from Weyerhaueser and Peter Gowland .
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