الشخصية الخاصة المؤسسة الإعلامية ٢_a .. كتاب دراسات نظرية في علم الصحافة

Building the distinctive personality of the media institution is not a goal in itself, but rather an inevitable issue in order to meet and achieve the aforementioned requirements and conditions as effectively as possible. Last but not least, it is a matter of general and growing interest in certainty or ideological persuasion.

An understanding of the various activities and influences of the various media institutions must be accompanied by a deep understanding of the need to create a coherent and harmonious media system with a clear and distinct personality (identity). It is impossible to achieve the process of building a personality unless it is known in advance on what basis, for what purpose, in what direction, and in what manner this personality should be built. This will be the only way to find and build character, and for this task to become a planned and systematic effort in the light of teaching readers, viewers and listeners how to respond to their responsibility, and how to act in accordance with the needs and objective conditions of the stage.

2-2- Components of a Distinguished Personality:

What are the components of personality (identity) components, especially when it comes to daily work?

First and foremost, editors have to think a lot about the best way to achieve and create a personality and identity for their respective media organization, so that it becomes distinct, irreplaceable and fully compatible with their current requirements. All parts and components of personality complement each other within the framework of a comprehensive set of mutual relations.

In this regard, the following parts and elements must be emphasized in building character:

A - The structure and characteristics of a particular readership and a specific publishing area.
B - the relative relationship between the topics that are dealt with
C - The diversity of the use of journalistic types and the practical methods used.
D - the press apparatus.
E - printing and directing.

Readership and publication area:

Our newspapers aim to be effective and ideologically influential, that is, to persuade people. At a time when the audience of readers varies and differs according to the level of awareness, education, work, age, gender, habits, etc., the newspaper must issue the form in which it is desirable and acceptable to all. We know very well that this task includes many complex problems, and that more efforts must be made in this field. This explains the need to emphasize more strongly and more on the structure and characteristics of a specific group of newspaper readers, if it is required to accomplish the construction of the newspaper's personality.

The previous criteria are closely related to those factors by which the structure and characteristics of a newspaper are determined. Let us use, for illustration, the regional (local) newspapers issued by the SED in each province. The provinces that make up the German Democratic Republic, and let us focus in particular on the preferences and salient issues in the regions in which these newspapers are published. The province of Leipzig, for example, is an industrial zone. Its capital is known for its famous international exhibition, as well as for its large number of publishing houses, and for its high level of music. Drawing and music are also prominent features of (Dresden), in addition to Dresden University of Technology, which is famous outside the borders of the GDR, and the many colleges, specialized schools, and institutes of precise scientific technology, especially optics, which are very advanced in this province. And there is the province of Halle, in which most of the chemical industries are concentrated. As for the province of Rostock, the main subject is its port and its shipbuilding sector. The advantages of other provinces may be enumerated,

The need for a variety of methods in different regions of publication can be supported by reference to the relative numbers of certain products manufactured in certain regions, and their relative share in the total output of this branch at the level of the GDR. More than 50% of textiles are produced in the Karl Marx-Stadt district, and more than 80% of the ships used are produced in the district (Rostock).

Let's check these numbers carefully. In order for us to reach correct results in order to build a distinguished personality for a particular newspaper, each editorial apparatus must study well, and with the utmost precision, the structural changes that will occur in the future, which are related to both the readership and the region in which the newspaper is published, on the basis of the long-term and applicable plan. it in this region.

The same considerations seem important and useful for mass media in other countries as well, since audience and publication area are important factors in any country.