عناصر ومراحل تطور عملية الاعلام الاجتماعي ٧_a .. كتاب دراسات نظرية في علم الصحافة

In other professions (and therefore every member of society is linked to other individuals), the exchange of information has become a necessary issue.

The shoe, for example, will tell the farmer how he wants to receive the skins from him so that he can produce good shoes. He would also tell other artisans what good tanning he wanted for his hides, and what kind of glue and nails he needed to produce long-lasting shoes. And he, in turn, also wants to get information from other makers, for example, he wants to know the best way to use the new glue. etc. All of this information is extremely important to improving the life of this shoe of ours, and the lives of other makers.

Also, this shoe has a need for information about social problems. According to his social status, as a wage worker, he wants information about the struggle experiences of his class against exploitation, about the plots and conspiracies of the exploiters, about the danger of war, and the struggle against war: this information is also of fundamental importance in the life of this shoe.

In addition, this shoe may be athletic or. A stamp collector. In order to improve his mathematical displays and his stamp collections, he wants to exchange information with others who share the same hobbies.

The need for information stems from the practical activity of man. The media need in our plan is a relationship between the future and the informant. It flows directly from the practice of the future. As for the informant, on the other hand, he tries to meet with his media material the media need of the future. We can now see in our plan that both the media need of the future and the goal of the media informer stem from the class situation and social relations of both the informant and the receiver in society, and from their practice and knowledge.

The informant's transfer of information (media material):

Media material is new knowledge for the future. Thus, the same thing that happened to the informant when he (photographed) the event, will happen to the future. The receiver analyzes the information that has reached him, and will keep only those details (or he may select from them) that he thinks are important to him. And if he kept the things that were considered basic and essential, the goal of the informant would have been achieved. Then he would have added something new to the knowledge of the future. It will be easier for the future to keep something and keep it if it can link this new information with the ideas and concepts in its mind. However, every new knowledge must affect the judgments and concepts that exist in the future mind, no matter how small and limited this influence is. This is exactly the goal of the media. The future wants to tell in order to correct and increase the number of its concepts, and to improve its judgments.

Every media article changes the receiver's position on objective reality, even if only slightly. Several news may prompt him to act directly: You tell me that you want my book - and I give you the book. Likewise, another media article may prompt me to raise the flag of my country, or to participate in a funeral, or to invite my colleagues at work to a meeting. The future's new attitude affects its practice, and this, in turn, again affects objective reality.

4- The special features of journalistic media:

Everything we have said so far about social media in general is also true, and it can be said about press media in particular. However, journalistic media also has some characteristics that other branches of social media do not share. The press, for example, informs through the media that disseminates information on a large scale (unlike universities, schools, etc., where information is provided through direct contact between the informant and the receiver).

The press informs the broad public, and everyone can contact the press and see it (unlike educational schools, in which only the students enrolled in it have this right). Journalism provides information (telling, learning) about knowledge of facts (contrary to literature, such as theater, novels, etc.). The press carries out this information mission periodically (in contrast to the literary works that are published non-periodically). The press also provides information about all areas of life, and therefore it is comprehensive (general), (in contrast to vocational training, which is limited to a specific field).

Press topic:

We will now try to find out whether journalism has a special field of knowledge.

A while ago, we confirmed that the press presents media materials (telling, teaching, prophesying) related to all aspects of life. And if we take the whole system of sciences, we can also say that this complete system provides information (telling, learning, prophesying) about all areas of life. The same can be said about compulsory (basic) education, for it is with regard to understanding children and adolescents, it also tries to provide information related to all areas of life.

But it is very easy to spot the difference. Science and compulsory education are concerned with providing knowledge and information about past events (such as history), and about stable relationships, especially the laws operating in nature, society and thought (such as 2 + 2 = 4, the law of gravity, and the law of value). As for the press, it does not provide, in the first place, knowledge and information about eternal or long-lived relationships.

Now one can say: The press provides information (tells, teaches, predicts) about what is new. And it can be referred to words such as “newspaper” and “news agency” that they deal with new issues and deal with new things. That's for sure. But, does the press provide information about everything new? Would you tell, for example, about the pencil experience that we talked about, or about the stomach pains that a particular person feels? Someone might say, the pencil experience and stomach ache may be something new, but they are not important, and not exciting enough, and another may not agree with this saying. He believes that the experience is very important to him, just as abdominal pain is a very important issue for the person who suffers from it.