شركة كانون تنطلق . . تنافس .. وتتباهى بعمالها ، مجلة فن التصوير اللبنانية _ ع١٩

Canon takes off. . Compete.. and boast of its workers

It can be said that the credit for the transformation of 35 mm cameras into an integral part of the tools that the tourist carries with him wherever he goes is primarily due to the company, Canon. Japan, whose revenues for 1983 alone amounted to $2.8 billion.
It is well known that Americans used to view 35mm cameras as complex and mysterious devices, until Canon released a different model called (1-AE) to the market, which contains a micro acid, making the process of adjusting exposure quick and easy. Recently, Canon introduced its two most advanced cameras. They are automatic: (T70) with three computer programs, and (MC), which is equal in size to the measurements of a shirt pocket. It is an automatic camera that focuses itself by itself and works on wrapping and rewinding the film when the language reaches its end and has been produced. Canon produced 4.8 million cameras last year, an increase of 9 percent from what it produced in 1982.
Despite this, the company's main revenues come from office equipment, including copiers and electronic typewriters.

And in a quick return to the past, remember that the Canon company was established in 1937 by its president and founder, Tekashi Mitari. He is a physicist who took the name of the company from the name of a famous Buddhist figure who represents mercy.
The company manufactured the first 35 mm camera that was produced in Japan in the late 1930s and remained committed to these 35 mm models, despite its relatively low spread for decades.

Entering the world of computers and photocopiers in the sixties, Canon applied its information about the world of electronics to the camera industry in a later period, as it produced its art model (AE-1), to be followed by the Sure Shot model in 1979, which is a camera Jeep has gained great popularity, as it has automatic self-focus by means of an infrared thread to measure the distance between the camera and the subject.
In 1982, the inexpensive Sunny 20 appeared, a 35 mm model that was easy to feed and designed to compete with Kodak Instamatic cameras. Canon's success came as a shock to its main competitor, Nikon, because Canon now produces about 31 percent of the total Japanese production of reflex cameras, compared to 16 percent for Nikon. The attachment of photographers to Canon may be due to the services it provides, as it is known that its technicians do not hesitate to travel, even by plane, to provide assistance to professional photographers whose equipment was damaged, the main stumbling block in Canon’s march that occurred in 1975.

When it suffered huge losses after producing a series of failed electronic computers, and despite all the successes achieved by the company, it is afraid of the possibility of being exposed to commercial obstacles in Europe and the United States of America. These obstacles may eliminate it, especially since 75 percent of Canon's sales are exports to the world.
Hence, the company seeks to expand its export circle overseas to California and West Germany.

Finally, we point out that the main factory of Canon is located 150 miles north of Tokyo, at the base of Mount Azuma, and the various operations are automated, to the extent that some departments are limited to robots.

As for the workers in other departments, who number up to two thousand, 60 percent of them are female.

The head of the factory, Toshio Endo, is proud of the discipline of his workers and their avoidance of mistakes and waste, stressing that one of the origins of
470,000 lenses were produced in the last 3 months, only 2 lenses were damaged that were deformed during manufacturing -