تويت
يقدم المجلد إرشادات للصور ..
إرسال نسخ وأوراق المواصفات ..
التصوير الفوتوغرافي الحديث
Folder offers photo guidelines
The folder offers many other helpful guide lines for the photographer instructions which will help him sell to this particular market whose needs are unique to their field . With this kind of information available to him , the freelancer is not apt to shoot material that would not fit into the editorial requirements of the publication .
" Photos should never show a great number of dead fish , because our readers are sensitive to slaughter . " That is a specific instruction set forth by Salt Water Sportsman magazine in outlining its picture and article needs . Sports fishermen are conservationists and a photo of a dock covered with fish with several happy anglers smiling into the camera , rankles them . So , Salt Water Sports man magazine wouldn't use such a picture .
They do look for , " Pictures that , wherever pos sible , tell the story of the article . Action photos showing jumping fish ; anglers playing , beaching , gaffing or boating fish are always in demand . " SWS ' spec sheet also notes , " In all cases we buy first American rights only and we report within one month . " This means that same material could be sold to another magazine or market out side of the U.S. or , could be resold at a later date .
Many industrial and manufacturing companies that have need for freelance photography also go to the trouble of publishing picture guidance and specification literature . The New Holland Divi sion of Sperry Rand Corp. , makes motorized farm equipment and is always on the lookout for pic tures .
" As a leading manufacturer of farm equipment , New Holland has a tremendous job of communi cating to customers , potential customers and farm
COVER shots must be planned to allow for logo ( publication name ) at top and for titles down side or bottom corner . Photo by Peter Gowland .
influence groups . We also have a responsibility for telling the agribusiness story to people out side of farming .
" We communicate to our various publics in a number of ways by buying advertising space , supplying publications with free photos and agri business copy , producing educational booklets and advertising literature , and by publishing several periodicals . For all these and more , we need photos . -
" We do have a rather extensive photography file and our company photographers are always adding to it , but they can only do so much . What we're after is a wider range of current photo ma terial from all over North America .
" We want top - quality professional photographs , particularly action shots of late - model New Hol land equipment at work . . . . " With their instruc tion sheet New Holland sends a folder contain ing a number of illustrations of the type they require . In addition they note that they buy all rights and pay upon receipt of original negatives or transparencies . Further , " Every photograph showing identifiable people MUST be accom panied by a signed release for each identifiable person . For photos we buy , we'll reimburse you at the rate of $ 1.00 for each valid release . To protect yourself and to be sure releases meet our require ments , it's best to use one of our release forms ( which they supply Ed . ) . If you need more , we'll send them to you . "
Dramatic color photos of trucks
The manufacturer of " Big 4 " trucks needs " Dra matic color photographs of Autocar , White , Freight liner and Western Star trucks in use under all kinds of conditions . Pictures should rivet the viewer's atten tion on the truck or some significant feature of it .
" Composition and lighting should emphasize the abilities of the truck ( its strength , power , rugged construction , versatility ) . Show just enough locale to clearly suggest the job conditions in which the unit is working . "
The foregoing is quoted from the White Truck Group's excellent Freelancer's Guide to Color Photos . for the " Big 4 " , an 8 - page booklet spelling out the company's photo needs . A free copy will be sent on request to White Truck Groups .
The booklet tells what to shoot , when to shoot , what kind of film to use , how the photos will be used , size of film , model releases and identificatior required . They suggest , " Be creative . Let your imagination work . "
" There is only one formula : Excellence . If you think , " the booklet states , " you've got a great shot , send it along . If we think it's good , we'll buy it promptly and for a good price . If you've got a number of really good color photos of " Big 4 " trucks in use , send them along . We might buy them all .
The booklet outlines the entire range of terms of purchase and it also notes , " One benefit may accrue to photographers who submit photos of " Big 4 " trucks under this plan : We will become acquainted with you and your work and be able to consider you for assignments which may arise in your area . "
That should be an encouragement to the active freelancer who is alert to potential market pros pects .
Here are addresses to which you can write for editorial and other photographic application spec sheets and literature :
ARIZONA HIGHWAYS , 2039 West Lewis Ave. , Phoenix , AZ 85009
NEW HOLLAND DIVISION , Sperry Rand Corporation , Public Relations - 310 , New Holland , PA 17557
CUSHMAN MOTORS , Public Relations Dept. Lincoln , NE 68501
WHITE TRUCK GROUP , Advtg . Dept. , 100 Erieview Plaza , Cleveland , OH 44101
BUILDING PROGRESS , 427 Sixth Avenue , S.E. , Cedar Rapids , IA 52401
NATIONAL FEATURES SYNDICATE , 2717 North Pulaski Road , Chicago , IL 60639
EDITOR , Maryknoll Magazine , Maryknoll , NY 10545
SALT WATER SPORTSMAN , 10 High Street , Boston , MA 02110
MARKET COMMUNICATIONS , INC . 534 North Broadway , Milwaukee , WI 53202
LISTEN , 6840 Eastern Ave. , N.W. , Washington , DC 20012
MOBILE LIFE , 229 Park Avenue S. , New York , NY 10003
FARM & POWER EQUIPMENT , 2340 Hampton Avenue , St. Louis , MO 63139
Friends magazine , 3-125 General Motors Bldg . , Detroit , Mich . 48202 is published for Chevrolet owners . The editors state they use photo - illustrated features on travel , sports , personalities , unusual activities - but always with a strong , special story line or angle . It is advisable to study a few copies of this publication which buys only top-quality professional - level photography and pays top rates . The editor advises freelancers to sub mit samples of your work and request a copy of their specifications form letter .
In its quest for photos for cruise stories , people , action and activities related to boating , Motor Boating magazine , 1775 Broadway , New York , N. Y. 10019 suggests that a query about material is a good idea . This magazine , whose rates vary according to the use of the material but in line with ASMP standards even goes so far as to send out a monthly bulletin to photog raphers .
It is always advisable to study your market to evaluate the type of material it uses . Buy or re quest copies of various magazines , booklets , bro chures and other literature so that you can make a first - hand appraisal of them . General magazines can be purchased on newsstands or by subscrip tions . Trade and house publications can be ob tained on special requests to the office of publi cation . Here are some who will send you a sample copy upon your written request :
FEEDLOT , 2501 Wayzata Blvd. , Minneapolis , MN 55440
MOTIVE , P.O. Box 871 , Nashville , TN 37202
SIERRA CLUB BULLETIN , 1050 Mills Tower , San Francisco , CA 94104
JOURNEYMAN BARBER , 4755 Kingsway Drive , Suite 320 , Indianapolis , IN 46205
SCOUTING MAGAZINE , * Boy Scouts of America , New Brunswick , NJ 08903
THE CARPENTER , 101 Constitution Avenue , N.W. , Washington , DC 20001
MINNESOTA MOTORIST , 7 Traveler's Trail Burnsville , MN 55378
* Art editor , editorial service office of this pub lication stated they sometimes buy photos for which they have no immediate need but which they hold in their files for future use . They prefer advance queries before submitting ideas but will also look at material already shot on speculation . The editorial service office also buys photos for other books the company pub lishes .
Photo agencies that handle photographer's work basis when they make sales , also furnish literature to guide the free lancer . Agencies do not take every photographer
STOCK TYPE shot of handsome young lad with ear of coin could be sold to several possible non - conflicting markets . Excellent technique by Kenneth S. Amos made this " eye - catcher . "
on their roster , you must show some marketable talents . Before submitting material to any photo agency you should first send a query to them as to their needs and affiliation requirements . Typi cal of picture agencies who will furnish guide lines , are :
FREELANCE PHOTOGRAPHERS GUILD , INC . , 110 West 32nd Street , New York , N. Y. 10001
SHOSTAL ASSOCIATES , INC . , 60 East 42nd Street , New York , N. Y. 10017
PICTORIAL PARADE , INC . , 130 West 42nd Street , New York , N. Y. 10036
There are picture agencies in most major cities . Consult the yellow pages of the telephone direc tory to locate those nearest you . Remember , how ever , that agencies and markets thousands of miles away from you generally are within 24-48 hours of your location by air express .
Being tucked away in a remote region no longer cuts you off from photo buyers . They are as close to you as your telephone , nearest airport or post office .
إرسال نسخ وأوراق المواصفات ..
التصوير الفوتوغرافي الحديث
Folder offers photo guidelines
The folder offers many other helpful guide lines for the photographer instructions which will help him sell to this particular market whose needs are unique to their field . With this kind of information available to him , the freelancer is not apt to shoot material that would not fit into the editorial requirements of the publication .
" Photos should never show a great number of dead fish , because our readers are sensitive to slaughter . " That is a specific instruction set forth by Salt Water Sportsman magazine in outlining its picture and article needs . Sports fishermen are conservationists and a photo of a dock covered with fish with several happy anglers smiling into the camera , rankles them . So , Salt Water Sports man magazine wouldn't use such a picture .
They do look for , " Pictures that , wherever pos sible , tell the story of the article . Action photos showing jumping fish ; anglers playing , beaching , gaffing or boating fish are always in demand . " SWS ' spec sheet also notes , " In all cases we buy first American rights only and we report within one month . " This means that same material could be sold to another magazine or market out side of the U.S. or , could be resold at a later date .
Many industrial and manufacturing companies that have need for freelance photography also go to the trouble of publishing picture guidance and specification literature . The New Holland Divi sion of Sperry Rand Corp. , makes motorized farm equipment and is always on the lookout for pic tures .
" As a leading manufacturer of farm equipment , New Holland has a tremendous job of communi cating to customers , potential customers and farm
COVER shots must be planned to allow for logo ( publication name ) at top and for titles down side or bottom corner . Photo by Peter Gowland .
influence groups . We also have a responsibility for telling the agribusiness story to people out side of farming .
" We communicate to our various publics in a number of ways by buying advertising space , supplying publications with free photos and agri business copy , producing educational booklets and advertising literature , and by publishing several periodicals . For all these and more , we need photos . -
" We do have a rather extensive photography file and our company photographers are always adding to it , but they can only do so much . What we're after is a wider range of current photo ma terial from all over North America .
" We want top - quality professional photographs , particularly action shots of late - model New Hol land equipment at work . . . . " With their instruc tion sheet New Holland sends a folder contain ing a number of illustrations of the type they require . In addition they note that they buy all rights and pay upon receipt of original negatives or transparencies . Further , " Every photograph showing identifiable people MUST be accom panied by a signed release for each identifiable person . For photos we buy , we'll reimburse you at the rate of $ 1.00 for each valid release . To protect yourself and to be sure releases meet our require ments , it's best to use one of our release forms ( which they supply Ed . ) . If you need more , we'll send them to you . "
Dramatic color photos of trucks
The manufacturer of " Big 4 " trucks needs " Dra matic color photographs of Autocar , White , Freight liner and Western Star trucks in use under all kinds of conditions . Pictures should rivet the viewer's atten tion on the truck or some significant feature of it .
" Composition and lighting should emphasize the abilities of the truck ( its strength , power , rugged construction , versatility ) . Show just enough locale to clearly suggest the job conditions in which the unit is working . "
The foregoing is quoted from the White Truck Group's excellent Freelancer's Guide to Color Photos . for the " Big 4 " , an 8 - page booklet spelling out the company's photo needs . A free copy will be sent on request to White Truck Groups .
The booklet tells what to shoot , when to shoot , what kind of film to use , how the photos will be used , size of film , model releases and identificatior required . They suggest , " Be creative . Let your imagination work . "
" There is only one formula : Excellence . If you think , " the booklet states , " you've got a great shot , send it along . If we think it's good , we'll buy it promptly and for a good price . If you've got a number of really good color photos of " Big 4 " trucks in use , send them along . We might buy them all .
The booklet outlines the entire range of terms of purchase and it also notes , " One benefit may accrue to photographers who submit photos of " Big 4 " trucks under this plan : We will become acquainted with you and your work and be able to consider you for assignments which may arise in your area . "
That should be an encouragement to the active freelancer who is alert to potential market pros pects .
Here are addresses to which you can write for editorial and other photographic application spec sheets and literature :
ARIZONA HIGHWAYS , 2039 West Lewis Ave. , Phoenix , AZ 85009
NEW HOLLAND DIVISION , Sperry Rand Corporation , Public Relations - 310 , New Holland , PA 17557
CUSHMAN MOTORS , Public Relations Dept. Lincoln , NE 68501
WHITE TRUCK GROUP , Advtg . Dept. , 100 Erieview Plaza , Cleveland , OH 44101
BUILDING PROGRESS , 427 Sixth Avenue , S.E. , Cedar Rapids , IA 52401
NATIONAL FEATURES SYNDICATE , 2717 North Pulaski Road , Chicago , IL 60639
EDITOR , Maryknoll Magazine , Maryknoll , NY 10545
SALT WATER SPORTSMAN , 10 High Street , Boston , MA 02110
MARKET COMMUNICATIONS , INC . 534 North Broadway , Milwaukee , WI 53202
LISTEN , 6840 Eastern Ave. , N.W. , Washington , DC 20012
MOBILE LIFE , 229 Park Avenue S. , New York , NY 10003
FARM & POWER EQUIPMENT , 2340 Hampton Avenue , St. Louis , MO 63139
Friends magazine , 3-125 General Motors Bldg . , Detroit , Mich . 48202 is published for Chevrolet owners . The editors state they use photo - illustrated features on travel , sports , personalities , unusual activities - but always with a strong , special story line or angle . It is advisable to study a few copies of this publication which buys only top-quality professional - level photography and pays top rates . The editor advises freelancers to sub mit samples of your work and request a copy of their specifications form letter .
In its quest for photos for cruise stories , people , action and activities related to boating , Motor Boating magazine , 1775 Broadway , New York , N. Y. 10019 suggests that a query about material is a good idea . This magazine , whose rates vary according to the use of the material but in line with ASMP standards even goes so far as to send out a monthly bulletin to photog raphers .
It is always advisable to study your market to evaluate the type of material it uses . Buy or re quest copies of various magazines , booklets , bro chures and other literature so that you can make a first - hand appraisal of them . General magazines can be purchased on newsstands or by subscrip tions . Trade and house publications can be ob tained on special requests to the office of publi cation . Here are some who will send you a sample copy upon your written request :
FEEDLOT , 2501 Wayzata Blvd. , Minneapolis , MN 55440
MOTIVE , P.O. Box 871 , Nashville , TN 37202
SIERRA CLUB BULLETIN , 1050 Mills Tower , San Francisco , CA 94104
JOURNEYMAN BARBER , 4755 Kingsway Drive , Suite 320 , Indianapolis , IN 46205
SCOUTING MAGAZINE , * Boy Scouts of America , New Brunswick , NJ 08903
THE CARPENTER , 101 Constitution Avenue , N.W. , Washington , DC 20001
MINNESOTA MOTORIST , 7 Traveler's Trail Burnsville , MN 55378
* Art editor , editorial service office of this pub lication stated they sometimes buy photos for which they have no immediate need but which they hold in their files for future use . They prefer advance queries before submitting ideas but will also look at material already shot on speculation . The editorial service office also buys photos for other books the company pub lishes .
Photo agencies that handle photographer's work basis when they make sales , also furnish literature to guide the free lancer . Agencies do not take every photographer
STOCK TYPE shot of handsome young lad with ear of coin could be sold to several possible non - conflicting markets . Excellent technique by Kenneth S. Amos made this " eye - catcher . "
on their roster , you must show some marketable talents . Before submitting material to any photo agency you should first send a query to them as to their needs and affiliation requirements . Typi cal of picture agencies who will furnish guide lines , are :
FREELANCE PHOTOGRAPHERS GUILD , INC . , 110 West 32nd Street , New York , N. Y. 10001
SHOSTAL ASSOCIATES , INC . , 60 East 42nd Street , New York , N. Y. 10017
PICTORIAL PARADE , INC . , 130 West 42nd Street , New York , N. Y. 10036
There are picture agencies in most major cities . Consult the yellow pages of the telephone direc tory to locate those nearest you . Remember , how ever , that agencies and markets thousands of miles away from you generally are within 24-48 hours of your location by air express .
Being tucked away in a remote region no longer cuts you off from photo buyers . They are as close to you as your telephone , nearest airport or post office .
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