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Popular Photography, formerlyknown as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor.[citation needed] Although the magazine ceased publication in early 2017, PopPhoto had a soft relaunch as a web-only publication the following year, and an official relaunch in December 2021 . The first issue of Popular Photography was published in 1937. It was based in New York City[4] and owned by a number of companies during its lifetime, including Ziff Davis.[4] It was sold by Hachette Filipacchi Media U.S. to Bonnier Corporation in 2009. The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.[5]
One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows."[6]
In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry.[7] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.[8]
PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021
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