تصميم الاعلان .. كتاب معلم الصحافة والإنشاء

Advertisement design

After deciding the contents of the advertisement, and choosing the previous case, the designer begins arranging these contents and placing them so that they lead
The purposes required of the advertisement, such as being eye-catching, tempting to buy, readable, easily understood, and giving a new idea to the reader. There is no doubt that the parts of the advertisement require extensive knowledge from the designer, because the issue of arranging the success of the advertisement depends to a large extent on the manner of this arrangement, which is - it is designed - a matter of taste before anything else. Recently, the position of advertising consultant has appeared in countries that have matured commercially. He is a person with extensive experience in the means of selling and distributing goods, the various methods and means of publishing, and the companies that carry them out. In his work, he uses studies of the impact of different advertisements on advertisers' sales, the extent of the success of each advertisement and the reasons for that success or disappointment. The designer often resorts to this consultant - to shorten the path and avoid losing money in various experiments - in exchange for a known fee for each consultation. and then . The advertisement is based on what the consultant decides and sees, trying to show the important point in a clearer way than others, so that it attracts the reader’s attention at first glance.

For example, if the advertiser wants to remind readers of the name of the product, that name will always appear in bold letters that occupy a large area of ​​the explanatory sentences and the drawing. If the explanatory sentences are considered more important than the name, then the designer must make room for explanatory words, and reduce the name, drawing, etc., as if he were asked to announce a new product whose advantages are to be explained to the public, or an old product with the aim of clarifying the improvements that have been made to it, because the focus of a successful design is always to bring out An advertisement that captures emotions and encourages purchase. If the idea matures in the designer’s head after a long study and examination of the conditions of the store or commodity, he puts this idea on paper in the form of a draft, leaving it to the artists, whether painter, calligrapher, or others, to bring it out in accordance with the principles of modern art in a way that appeals to the hearts and eyes.