النبوغ اشراقة متوهجة لا بد لها من الظهور .. كتاب معلم الصحافة والإنشاء

Genius is a glowing radiance that must appear

Yes, the great writer and poet each indicates himself against his will, because genius is a glowing radiance that must take its place from the emptiness of the world when it is possible for it to appear. Literature and journalism are both like all of the arts known to man and attached to them because of their magic in himself. They depend on talent, not on affectation, and on manners, not on indoctrination. Were it not for that, everyone who memorized poetry, its meters, and its rhymes would have been able to become a poet, and everyone who read books of literature, old and new, would have become a writer. Every writer and every poet has a distinctive personality, which is the characteristic that cannot be hidden, no matter how hard he tries to suppress it when he wants to produce. Because his production is an expression of what is in himself in terms of aspirations, feelings, and painful or joyful memories that he may derive from his feeling or not. In both cases, he discloses through it an aspect of his moral personality, this personality that is affected and developed with circumstances, and production is affected and developed with it. And if we know that this personality that is revealed by expression through prose or poetry differs in strength and weakness between one person and another, we will realize the secret in the readers’ eagerness to produce this and their asceticism in producing that of writers or poets.

The shrewd writer or poet, with his penetrating personality and strong insight, understands the psyche of the audience and takes into account its inclinations in everything he presents to him, using all the methods that lead to attracting and co-opting him. On this basis, he chooses his material, taking into account the right of time, occasion, and precedence to everything new and exciting. Dowry in his distinctive style, which manipulates the strings of hearts however he wants. An American writer says that Miss Caitlin Norris is considered the greatest journalist and writer in all of America, and that her income exceeds the income of any writer in the world. She is the focus of attention of newspaper owners, because the mere appearance of a magazine cover increases the number of copies distributed by the magazine to one hundred thousand copies, even though she grew up poor and was forced to earn her living by working in various professions, from typing, to selling in stores, to a teacher, and finally to A successful journalist who writes interesting letters and powerful articles that have attracted the attention of readers and publishers alike. French newspapers competed with each other for the articles and stories of the great writer Alexandre Dimas, after seeing the popularity of any newspaper he writes in. And some of them began to increase the wages of Dimas over others, as a temptation for him, until one of them offered him to write for her and to pay him a certain price for the line that does not diminish, even if he wrote only one word in it.

Clement Votel, the most famous writer of articles in France, mentioned in his confessions after practicing journalism for forty years, that the director of the newspaper asked him: Do you receive letters from readers? When he replied that he receives no more than twelve letters almost every day, the director asked him to make sure that he receives many letters like other essay writers in the world. Kleiman fulfilled his request when he wrote an article calling for the abolition of postage stamps in the hope that free messages would strengthen human ties between citizens. The next day he received hundreds of messages for the first time. This encouraged him to move in that vital direction. He wrote asking to allocate a quarter of the trains to merchants due to their frequent travels and the importance of their work. And the messages flooded him more than before.

The merchants support the idea, while others oppose it on the grounds that they have the right to do so. And he wrote a third time asking for light and ventilation in the houses of the gatekeepers of Paris. And this time, the supportive messages came to him like a flood. Kleiman says after these experiences and others that he tried during his work in journalism: “It is rare for a journalist to receive more than forty or fifty letters commenting on his article. I touched this experience myself after forty years of journalistic work. In fact, the article that deals with ordinary matters related to the daily life of individuals is the one that interests the readers and pushes them to write to its author, while the article that deals with general issues does not excite the audience to the extent that it pushes them to write for the journalist » • •