الدقة في الطباعة والاصدار .. كتاب معلم الصحافة والإنشاء

5- Accuracy in printing and issuing

As for the printing press, there is no dispute that its lists of accounts are the most important lists that reach the office of the administration director. If the newspaper has a private printing press, the wages of the layout workers (which is a machine for lining up letters line by line), the monotype (which is a machine for lining up letters letter by letter), and the rotatif (which are machines used in printing), as well as the wages of zincograph workers, cliché makers, and other workers, reach numbers exceeding In most cases, the salaries of editorial staff during one period.

It is customary for a newspaper to begin its publication by printing it in a public printing press for a certain fee. Then, according to the natural development, it works to buy a private printing press, out of a desire to organize the publication of its issues, out of a desire for independence, and to benefit from adding the printer’s profits to its profits. The value of a printing press varies depending on its modernity, its features, the accuracy of its letters, the speed of its production, and its low costs. We have known more than once that ensuring the speed of publication brings material and moral value, which has led large newspapers to allocate huge sums of money to purchase important and expensive printing equipment.

6- Continuous improvement and innovation

If we note the above, then we add to it what the newspaper incurs in terms of editorial expenses, the costs of obtaining news, what it takes for correspondents to move from one town to another in the world in pursuit of current events, and what it also consumes in terms of expenses for sending telegrams and subscribing to international news agencies. If we notice all these huge leaks that swallow up money from the newspaper's money box, we realize how much the owner of the newspaper feels and works hard to cover the loss and continue performing his mission. The more industrialized the press becomes, the more complex its financial affairs and commercial problems become. This continuous development explains to us the reason why the owners of the newspaper are somewhat distracted from their moral goals, their educational mission, and their special responsibilities corresponding to their wide privileges, and they are more and more concerned with material considerations such as the cost price, the selling price, the amount of profit, and the introduction of improvements, innovations, and other rules that are calculated in the balance of business. This is an industrial effort to find a permanent balance between revenues and expenses.