الوكالات التي تتصل بالادارة .. كتاب معلم الصحافة والإنشاء

Agencies related to management:

1 - Advertising agency: It is responsible for submitting advertisements for people with material agricultural, commercial and industrial products to newspapers to be published in countries appropriate to the popularity of this production, in exchange for a fee to be spent on it. This type is spread throughout the world, and its main center is the city of London. The specialist distributors go through this matter first, then the distributor contacts the agents who represent the local advertising agencies or the newspapers themselves in their country, and agrees with them on a specific fee and he himself receives the value of the distributions. The agent also charges the same amount. Then the local agencies contract with the newspapers under excellent contracts in which they monopolize advertising in them, in exchange for an amount paid in installments. If the advertisements increase. Scheduled overpaid wages. Also, if advertisements come through someone other than the agency, the agency receives a special fee.

2 - Sales and Distribution Agency: It is a financial group that undertakes sales on behalf of its owners. It receives copies from the newspaper’s own printing presses or from where it is printed, and distributes them to its representatives, including vendors and contractors, in the neighborhoods of the city in which the newspaper is published, and in all the cities in which it is sold, as well as in foreign countries where the newspaper has readers and subscribers. This is done by mail, or by a private representative, or by vehicle prepared for distribution. It is known that the agency receives the preparation at a limited value that is less than the selling price to the public, and spends with the newspaper on a certain amount of what it has the right to return if it runs out, then it earns the difference between the purchase price and the selling price after it has deducted from this difference the commission and wages that belong to the distributors, and it is held accountable. Management according to the newspaper’s periodicity, weekly, monthly, or otherwise.