تويت
التصوير الفوتوغرافي الحديث
صنع صور متحركة للتلفزيون
التصوير التجاري
FILMING THE COMMERCIAL
To the general public , TV is a medium for entertainment and it is the program which provides this entertainment . The commercial is tolerated as a necessary evil , although some members of the audience may not agree as to its necessity . To the client who pays the bills , however , the commercial is the all - important part of the television show . The program is there only to keep the audience captive and responsive to his message . As far as the photographer is concerned the commercial is all important . If he is engaged in filming a commercial , he must devote to it all his talent , his skill and his background experience so that it represents his best efforts in every respect .
Filming commercials requires professional equipment , actors , directing , and above all , a professional attitude on the part of all , including the cameraman . Even though a commercial is only shown for 30 to 60 seconds on television , the time cost is astronomical and the client will want only the finest results . Above , the director shows the actress her movements and , left , he views this action through the camera viewfinder . Hundreds of man - hours have been put into creating , selling and planning the production of this commercial before this moment .
Courtesy of Pilot Productions , Inc.
Filming a commercial requires co operation and pre - planning on the part of every member of the pro duction unit . As the director rehearses the actors ( above ) , the camera crew slates the film with the proper identification so the film editor will know where to use the scene ( right ) . Below , the actual filming takes place under the watchful eye of the director .
A commercial is hardly ever the work of a single man . It represents the combined efforts of a team , wherein each member contributes his own special skills and talents , and the number of members making up this team can be quite large . A high powered commercial used to advertise a national product over one of the major networks may represent the combined efforts of advertising agency . representatives , copywriters , art directors , sound specialists , lab technicians and last , but not least , a film crew which in itself can number up to a dozen people or so . When you consider that all this high priced talent is required to put on a 60 - second commercial , you will understand how much value is placed on that commercial by the client . The movie photographer is only one cog in elaborate production machine , but he is a vital cog and must function efficiently if the commercial is to be successful .
The above picture is a trick photograph made by filming the bottle and glass separately against a plain background and then using an optical motion picture printer to place it over the snow scene . This is , of course , done in the laboratory .
Commercials vary widely in their approach to the basic problem of selling . the product . One commercial may use the dramatic approach in which the product is part of a short story - telling episode enacted by professional actors . Another may concentrate on showing the product in use while relying on the power of suggestion to sell it . Still another may show the results obtained through the use of the product by illustrating the point with before and after sequences to drive home the benefits to be derived . Other commercials avoid any direct selling of the product itself but instead emphasize an emotion or a mood associated with its use . These are by no means the only approaches , but they are the principal ones and they are all used successfully day in and day out .
A simple scene setting for the type of commercial described . above . The setting was kept simple because all of the emphasis will be put on the actor . It is up to him to convey the com plete message .
Here the pro ducer , director and lighting tech nician are discussing lighting problems and camera angles prior to actual shooting .
The lights and cameras are ready ... the actor has wolled walked thru his wance lines and is in position to begin the scene ... the slate board des ignating the scene and take is be fore the cam eras ..
صنع صور متحركة للتلفزيون
التصوير التجاري
FILMING THE COMMERCIAL
To the general public , TV is a medium for entertainment and it is the program which provides this entertainment . The commercial is tolerated as a necessary evil , although some members of the audience may not agree as to its necessity . To the client who pays the bills , however , the commercial is the all - important part of the television show . The program is there only to keep the audience captive and responsive to his message . As far as the photographer is concerned the commercial is all important . If he is engaged in filming a commercial , he must devote to it all his talent , his skill and his background experience so that it represents his best efforts in every respect .
Filming commercials requires professional equipment , actors , directing , and above all , a professional attitude on the part of all , including the cameraman . Even though a commercial is only shown for 30 to 60 seconds on television , the time cost is astronomical and the client will want only the finest results . Above , the director shows the actress her movements and , left , he views this action through the camera viewfinder . Hundreds of man - hours have been put into creating , selling and planning the production of this commercial before this moment .
Courtesy of Pilot Productions , Inc.
Filming a commercial requires co operation and pre - planning on the part of every member of the pro duction unit . As the director rehearses the actors ( above ) , the camera crew slates the film with the proper identification so the film editor will know where to use the scene ( right ) . Below , the actual filming takes place under the watchful eye of the director .
A commercial is hardly ever the work of a single man . It represents the combined efforts of a team , wherein each member contributes his own special skills and talents , and the number of members making up this team can be quite large . A high powered commercial used to advertise a national product over one of the major networks may represent the combined efforts of advertising agency . representatives , copywriters , art directors , sound specialists , lab technicians and last , but not least , a film crew which in itself can number up to a dozen people or so . When you consider that all this high priced talent is required to put on a 60 - second commercial , you will understand how much value is placed on that commercial by the client . The movie photographer is only one cog in elaborate production machine , but he is a vital cog and must function efficiently if the commercial is to be successful .
The above picture is a trick photograph made by filming the bottle and glass separately against a plain background and then using an optical motion picture printer to place it over the snow scene . This is , of course , done in the laboratory .
Commercials vary widely in their approach to the basic problem of selling . the product . One commercial may use the dramatic approach in which the product is part of a short story - telling episode enacted by professional actors . Another may concentrate on showing the product in use while relying on the power of suggestion to sell it . Still another may show the results obtained through the use of the product by illustrating the point with before and after sequences to drive home the benefits to be derived . Other commercials avoid any direct selling of the product itself but instead emphasize an emotion or a mood associated with its use . These are by no means the only approaches , but they are the principal ones and they are all used successfully day in and day out .
A simple scene setting for the type of commercial described . above . The setting was kept simple because all of the emphasis will be put on the actor . It is up to him to convey the com plete message .
Here the pro ducer , director and lighting tech nician are discussing lighting problems and camera angles prior to actual shooting .
The lights and cameras are ready ... the actor has wolled walked thru his wance lines and is in position to begin the scene ... the slate board des ignating the scene and take is be fore the cam eras ..
تعليق