تويت
التصوير الفوتوغرافي الحديث
التصوير التجاري
جوانب التصوير التجاري
استخدام النماذج
THE USE OF MODELS
Models are used very extensively in all types of commercial photography Practically any manufactured product , whether it is a piece of heavy machinery , cooking utensil , or the latest in women's gowns , can be shown to better advantage if it is shown in use . This , of course , means that a model is involved . The model may be shown completely , as when a housewife is pictured using a vacuum cleaner , or in part when just a pair of hands is included in modeling gloves . Nevertheless , the model contributes in an important way to the success of the picture . We are attracted to people much more than we are to inanimate objects , and the photographer takes advantage of this attraction if he includes a model in his picture .
Figures 87 through 90 are good exam ples of the effective use of models to sell a product .
Another very important advantage of the model is that he or she shows the function or use of the product and that , too , makes an important contribution to its saleability . People buy things not for the things themselves , but for what they can do or give to the purchaser , and showing this use by an attractively and appropriately dressed model increases the impact of the picture to a high degree .
Figure 91 Using a model to sell vinyl plastics as a fabric . Since the emphasis is on the material rather than www on the garment , de tail in the coat is 0 kept at a minimum . Interest is aroused by careful selection of the model in an appropriate pose and setting . Courtesy of Monsanto .
Models may be either professionals or amateurs or a little of both . There are model agencies in the larger cities who maintain a register of professional models .. The photographer needing a particular type of model simply gets in touch with the agency , outlines his requirements in as much detail as seems necessary , and asks that one be sent for the job . If the job is an important and well paying one , he may ask that several models be sent for an interview so that he can select the one that seems to him to work out best for the job .
Figure 92 This is obviously a publi city photo and the models are pretty employees used to lend glamour to an item which is not particularly photogenic . The idea here is not to sell the product , but to get publicity for its manufacturer .
Courtesy of Goodyear Tire & Rubber Co.
Figure 93 A somewhat amusing and original way to use a model to show that this product is lightweight and portable .
Courtesy of IBM Corporation .
Figure 94 Here is a tire used on giant earth moving equipment . The tire is 10 % feet tall and weighs 4,300 lbs . In this publicity photo , the children in the foreground tell the story far more effec tively than a listing of any statistics .
Courtesy of Goodyear Tire & Rubber Co.
In the smaller communities where professional models are not easy to find , the photographer can still operate quite successfully with amateur models . Members of his family or of his friends ' families may often be pressed into service . If young people are needed , students of local colleges or high schools are often available . If there are any local amateur or semi - professional theater groups , they make an excellent source for models . All of these sources of amateur talent are , of course , available in the larger cities as well . In addition , students going to charm schools to attain poise and the social graces often make excellent yet inexpensive models .
In choosing a model , it is of the utmost importance that you get somebody who fits the picture to be made . Tall , exotic models might be ideal for showing off a gown to the best advantage , but sadly out of place in demonstrating some kitchen equipment . A rugged outdoor type of male model would be just right in the cab of a truck or tractor , but hardly effective as a demonstrator of children's toys .
If a model is to be used only in part , as for illustrating a pair of gloves or wearing a pair of shoes , be sure that her hands or her feet are unusually attractive . The rest of her body may be as unphotogenic as you can imagine , but so long as it is not included in the picture , it is of no concern . By the same token , outstanding facial beauty is not the advantage it would seem to be on first thought . Actually , a girl with good regular features and no facial blemishes and an attractive figure so that she can be photographed from any angle and in any pose , makes the ideal model provided , of course , that she has the ability to appear graceful in any position .
The ability to work with a model to get the most out of her capabilities is very important . By and large , models are individuals and they function on a free lance basis . They are not employees in the usual sense , rather they are associates with you in the making of a good picture . If you expect them to contribute their abilities to the success of the picture , you must handle them with proper consideration and tact . You do not order a model to do this or that you ask or suggest .
If she is a professional , she has a pretty good idea of the basics of posing , how to achieve a graceful attitude , and at least the rudiments of facial expression if any acting is required . If you explain how you want her to pose in broad terms , you can then leave the actual posing up to her . If it isn't exactly as you wanted , suggest changes or modifications . A good professional model requires hardly more . than a hint of what she is to do . An amateur model will require much more detailed instructions , of course , but such directions must be given with due : consideration .
The creative photographer is often working under strong tension . He may start out with one idea and change his mind several times while the set is being made up and the model posed . This does not necessarily mean he doesn't know . what he is doing . It is merely his way of working . If that happens to be your way , you must make a strong effort not to be rough or brusque in your handling of the model . Your directions to her should be clear and precise so that she realizes you know what you are doing , and are in full command of the situation .
MODEL RELEASES . When you use a model , whether professional or amateur , be sure to obtain a signed release permitting you to use the picture for commercial purposes . Many law suits have been instituted against commercial photographers who neglected to take this important precaution . In established studios , it is an invariable rule that the model must sign a release before receiving payment for the job . A suggested form for this model release is given on Page 72 :
( MODEL RELEASE )
( Date ) - - - - - - - -
( State ) - - - - - - -
( City ) - - - - - - - -
In consideration of the sum of $ 1.00 and other valuable consideration to me .
in hand paid by ( hereinafter referred to as the " photographer " ) receipt of which is hereby acknowledged , I do hereby consent to the sale , reproduction , and / or use of my photograph by the photographer in all manners , including advertising , trade , display , editorial , exhibition , art and all other purposes .
I do further consent to the use of my photograph , with or without the use of my name , by any nominee or designee of the photographer , including any publisher , periodical , agency or client , and such picture of me may be used for any or all of the aforesaid purposes , without any limitations or reservations whatsoever .
The undersigned is more than twenty - one years of age .
( Signed ) - - - - - - - - - - - -
( Address ) - - - - - - - - - - -
WITNESS : - - - - - - - - - - -
GUARDIAN'S CONSENT
The undersigned represents that he is the parent and guardian of the minor named above and represents that he has the legal authority to execute the foregoing consent and release and hereby approves the foregoing and waives any rights in the premises .
WITNESS : - - - - - - - - - - - - - -
التصوير التجاري
جوانب التصوير التجاري
استخدام النماذج
THE USE OF MODELS
Models are used very extensively in all types of commercial photography Practically any manufactured product , whether it is a piece of heavy machinery , cooking utensil , or the latest in women's gowns , can be shown to better advantage if it is shown in use . This , of course , means that a model is involved . The model may be shown completely , as when a housewife is pictured using a vacuum cleaner , or in part when just a pair of hands is included in modeling gloves . Nevertheless , the model contributes in an important way to the success of the picture . We are attracted to people much more than we are to inanimate objects , and the photographer takes advantage of this attraction if he includes a model in his picture .
Figures 87 through 90 are good exam ples of the effective use of models to sell a product .
Another very important advantage of the model is that he or she shows the function or use of the product and that , too , makes an important contribution to its saleability . People buy things not for the things themselves , but for what they can do or give to the purchaser , and showing this use by an attractively and appropriately dressed model increases the impact of the picture to a high degree .
Figure 91 Using a model to sell vinyl plastics as a fabric . Since the emphasis is on the material rather than www on the garment , de tail in the coat is 0 kept at a minimum . Interest is aroused by careful selection of the model in an appropriate pose and setting . Courtesy of Monsanto .
Models may be either professionals or amateurs or a little of both . There are model agencies in the larger cities who maintain a register of professional models .. The photographer needing a particular type of model simply gets in touch with the agency , outlines his requirements in as much detail as seems necessary , and asks that one be sent for the job . If the job is an important and well paying one , he may ask that several models be sent for an interview so that he can select the one that seems to him to work out best for the job .
Figure 92 This is obviously a publi city photo and the models are pretty employees used to lend glamour to an item which is not particularly photogenic . The idea here is not to sell the product , but to get publicity for its manufacturer .
Courtesy of Goodyear Tire & Rubber Co.
Figure 93 A somewhat amusing and original way to use a model to show that this product is lightweight and portable .
Courtesy of IBM Corporation .
Figure 94 Here is a tire used on giant earth moving equipment . The tire is 10 % feet tall and weighs 4,300 lbs . In this publicity photo , the children in the foreground tell the story far more effec tively than a listing of any statistics .
Courtesy of Goodyear Tire & Rubber Co.
In the smaller communities where professional models are not easy to find , the photographer can still operate quite successfully with amateur models . Members of his family or of his friends ' families may often be pressed into service . If young people are needed , students of local colleges or high schools are often available . If there are any local amateur or semi - professional theater groups , they make an excellent source for models . All of these sources of amateur talent are , of course , available in the larger cities as well . In addition , students going to charm schools to attain poise and the social graces often make excellent yet inexpensive models .
In choosing a model , it is of the utmost importance that you get somebody who fits the picture to be made . Tall , exotic models might be ideal for showing off a gown to the best advantage , but sadly out of place in demonstrating some kitchen equipment . A rugged outdoor type of male model would be just right in the cab of a truck or tractor , but hardly effective as a demonstrator of children's toys .
If a model is to be used only in part , as for illustrating a pair of gloves or wearing a pair of shoes , be sure that her hands or her feet are unusually attractive . The rest of her body may be as unphotogenic as you can imagine , but so long as it is not included in the picture , it is of no concern . By the same token , outstanding facial beauty is not the advantage it would seem to be on first thought . Actually , a girl with good regular features and no facial blemishes and an attractive figure so that she can be photographed from any angle and in any pose , makes the ideal model provided , of course , that she has the ability to appear graceful in any position .
The ability to work with a model to get the most out of her capabilities is very important . By and large , models are individuals and they function on a free lance basis . They are not employees in the usual sense , rather they are associates with you in the making of a good picture . If you expect them to contribute their abilities to the success of the picture , you must handle them with proper consideration and tact . You do not order a model to do this or that you ask or suggest .
If she is a professional , she has a pretty good idea of the basics of posing , how to achieve a graceful attitude , and at least the rudiments of facial expression if any acting is required . If you explain how you want her to pose in broad terms , you can then leave the actual posing up to her . If it isn't exactly as you wanted , suggest changes or modifications . A good professional model requires hardly more . than a hint of what she is to do . An amateur model will require much more detailed instructions , of course , but such directions must be given with due : consideration .
The creative photographer is often working under strong tension . He may start out with one idea and change his mind several times while the set is being made up and the model posed . This does not necessarily mean he doesn't know . what he is doing . It is merely his way of working . If that happens to be your way , you must make a strong effort not to be rough or brusque in your handling of the model . Your directions to her should be clear and precise so that she realizes you know what you are doing , and are in full command of the situation .
MODEL RELEASES . When you use a model , whether professional or amateur , be sure to obtain a signed release permitting you to use the picture for commercial purposes . Many law suits have been instituted against commercial photographers who neglected to take this important precaution . In established studios , it is an invariable rule that the model must sign a release before receiving payment for the job . A suggested form for this model release is given on Page 72 :
( MODEL RELEASE )
( Date ) - - - - - - - -
( State ) - - - - - - -
( City ) - - - - - - - -
In consideration of the sum of $ 1.00 and other valuable consideration to me .
in hand paid by ( hereinafter referred to as the " photographer " ) receipt of which is hereby acknowledged , I do hereby consent to the sale , reproduction , and / or use of my photograph by the photographer in all manners , including advertising , trade , display , editorial , exhibition , art and all other purposes .
I do further consent to the use of my photograph , with or without the use of my name , by any nominee or designee of the photographer , including any publisher , periodical , agency or client , and such picture of me may be used for any or all of the aforesaid purposes , without any limitations or reservations whatsoever .
The undersigned is more than twenty - one years of age .
( Signed ) - - - - - - - - - - - -
( Address ) - - - - - - - - - - -
WITNESS : - - - - - - - - - - -
GUARDIAN'S CONSENT
The undersigned represents that he is the parent and guardian of the minor named above and represents that he has the legal authority to execute the foregoing consent and release and hereby approves the foregoing and waives any rights in the premises .
WITNESS : - - - - - - - - - - - - - -
تعليق