تويت
التصوير الفوتوغرافي الحديث
التصوير التجاري
جوانب التصوير التجاري
تصوير الأزياء
FASHION PHOTOGRAPHY
In many ways , fashion photography is one of the most interesting as well as lucrative fields in the business . It is not particularly difficult , but it does take a special knack . An inherent interest in fashion trends , clothing and how they are . worn , and working with models , both male and female , is essential to success in this field . If you think you have these qualifications , there is no reason why you cannot make good .
The equipment needed to do good fashion photography is more or less standard , and any reasonably well - equipped commercial photographer needs nothing else . Lighting techniques are generally quite simple , but a high degree of skill in lighting is absolutely essential . The fashion photographer must be able to bring out the beautiful modeling of a smooth satiny garment , the texture of a tweed , the exotic mood of a high fashion model's expression . All this requires a mastery of lighting and posing technique . Such skills do not come easily . That is why fashion photographers achieve their position only after years of experience .
Fashion photography is a highly specialized field . The photographer who wishes to enter it must have an unfailing sense of what is right in clothing of all types and descriptions , the ability to handle models , a good sense of composition , and , finally , a creative mind . Figures 82 through 86 are examples of good fashion photography .
Fortunately , there are many roads to success in fashion photography . One : good way is to start with the photography of clothing and clothing accessories , such as shoes , handbags , and even jewelry . From there to the use of models wearing or using such accessories is a natural step . There are a good many small firms who buy relatively inexpensive fashion photographs either for their catalogs or for their traveling salesmen , and such firms are the logical outlets for the beginner's efforts . As your skill and mastery of this field develops , you can attempt the more difficult jobs and go after the bigger accounts .
Fashion is in constant flux , and change is its very essence . Although styles seem to come and go in cycles , these cycles never repeat themselves exactly . To be a really successful fashion photographer , you must follow fashion trends , particularly in women's clothing , so that your photographs will go along with the trend and seem to anticipate fashion changes .
To build up your knowledge of fashions , nothing is better than a good scrapbook . Make it a point to look through the various fashion magazines and cut out all good fashion photographs for your scrapbook . Study the clothing as to style and try to relate it to the style which has just preceded it . Fully as important , from your point of view , is the photographic technique shown in the illustration . Note the basic mood , the type of lighting used , the pose and the appearance or build of the model . Fashions in models change also . Your collection of clippings should all be dated , of course , and filed according to the clothing or accessories being illustrated . Separate files should be made for men and for women .
A good source of information on styles will be obtained from the clothing pages of the larger mail order houses , such as Sears or Montgomery Wards . While . these photographs are highly standardized , they nevertheless of a fairly high order of quality and show an astonishing variety of items . Since this type of fashion photography is usually the starting point for anyone who wishes to break into this field , you should understand it thoroughly . If you can make good illustrations of this elementary type , you are ready to attack the better paying side of the business .
CAMERA EQUIPMENT . Most fashion shots are taken in the studio , and for that reason , studio camera equipment is essential . The preferred choice among many photographers is a good 5 x 7 camera equipped with all the front and back movements . Some photographers prefer the 8 x 10 , while a few work with a 4 x 5 , particularly if they shoot in color and the cost of materials is an important consideration . Since good perspective is essential , the lens should be of normal focal length for full body illustrations , and somewhat longer for close - ups or semi - close - ups . A heavy substantial tripod or camera stand is needed , since the fashion photographer often has to work fast once he gets his basic pose set up . Remember that a light tripod must be handled with extreme care to avoid moving or jarring the camera , while a heavy stand eliminates the danger of the camera moving or shifting out of position when a film holder is pushed into position vigorously .
When shooting fashion pictures outdoors , the choice of cameras is much wider . If the picture is such that detail is required in the clothing , a good 4 x 5 press type camera may be used to advantage . If the picture is to be of the creative or imaginative type where the mood and the spirit of the fashion or the clothing is the major consideration and detail is relatively unimportant , smaller hand cameras are better . Many fashion photographers work with 2 % x 2 % roll film cameras , and achieve spectacular results . However , a 35mm single lens reflex may also be used .
LIGHTING . Lighting should , in general , be quite uniform and soft to show all clothing details with the utmost completeness and accuracy . Men's clothing can be lighted with more contrast , but women's clothing , particularly if they are light in color , require rather soft lighting . Of course , under these circumstances a great deal of skill is required on the part of the photographer since there is an important difference between a soft lighting and a flat one . Exposure must be on the head to capture the beautiful modeling and roundness which is often an essential part of a good fashion picture .
BACKGROUND . The background almost invariably should be quite simple . All emphasis is on the clothing , and anything unusual or exciting in the background attracts attention away from the clothing . There may be times when a slight pattern or design can safely be introduced into the background , but such cases are relatively rare . Generally speaking , the background should be fairly light but great care must be exercised in lighting to achieve good separation between the subject and the background . This is particularly important if bounce lighting or indirect lighting is used to achieve a high degree of softness . With this type of lighting ,
delicacy of tone is often the major consideration , and the lighting ratio is so small that special pains must be taken to achieve the necessary separation within the very limited contrast range of the high key picture that results .
on . For outdoor photography , the background must be chosen with particular care . The initial decision to shoot outdoors is generally made because the atmosphere of the outdoors is an essential part of the picture , and so the background must show that the picture is taken outdoors . However , the fact remains that the outdoor background is there merely to enhance the subject , not to compete with it . This means that the outdoor scene must contribute in an essential way to the mood of the picture . It must contain an important element which ties in closely with the model or with the clothing worn by the model . For example , a model wearing tennis clothing may be photographed against a background of a tennis court ; a ski outfit against a snow covered ski slope , and so on .
The background must convey an idea , but it must be strongly subdued so that it does not become visually important . There are a number of ways of achieving this result . First , and most obvious , is to choose the simplest possible background . Show something which is relatively unimportant , but yet manages to indicate its nature . A corner of a building , a glimpse of a tennis court , a bit of a snowscape - this is the type of background the fashion photographer often uses . Throwing the background out of focus by shooting with the lens wide open or nearly so is another effective means of subduing the background .
التصوير التجاري
جوانب التصوير التجاري
تصوير الأزياء
FASHION PHOTOGRAPHY
In many ways , fashion photography is one of the most interesting as well as lucrative fields in the business . It is not particularly difficult , but it does take a special knack . An inherent interest in fashion trends , clothing and how they are . worn , and working with models , both male and female , is essential to success in this field . If you think you have these qualifications , there is no reason why you cannot make good .
The equipment needed to do good fashion photography is more or less standard , and any reasonably well - equipped commercial photographer needs nothing else . Lighting techniques are generally quite simple , but a high degree of skill in lighting is absolutely essential . The fashion photographer must be able to bring out the beautiful modeling of a smooth satiny garment , the texture of a tweed , the exotic mood of a high fashion model's expression . All this requires a mastery of lighting and posing technique . Such skills do not come easily . That is why fashion photographers achieve their position only after years of experience .
Fashion photography is a highly specialized field . The photographer who wishes to enter it must have an unfailing sense of what is right in clothing of all types and descriptions , the ability to handle models , a good sense of composition , and , finally , a creative mind . Figures 82 through 86 are examples of good fashion photography .
Fortunately , there are many roads to success in fashion photography . One : good way is to start with the photography of clothing and clothing accessories , such as shoes , handbags , and even jewelry . From there to the use of models wearing or using such accessories is a natural step . There are a good many small firms who buy relatively inexpensive fashion photographs either for their catalogs or for their traveling salesmen , and such firms are the logical outlets for the beginner's efforts . As your skill and mastery of this field develops , you can attempt the more difficult jobs and go after the bigger accounts .
Fashion is in constant flux , and change is its very essence . Although styles seem to come and go in cycles , these cycles never repeat themselves exactly . To be a really successful fashion photographer , you must follow fashion trends , particularly in women's clothing , so that your photographs will go along with the trend and seem to anticipate fashion changes .
To build up your knowledge of fashions , nothing is better than a good scrapbook . Make it a point to look through the various fashion magazines and cut out all good fashion photographs for your scrapbook . Study the clothing as to style and try to relate it to the style which has just preceded it . Fully as important , from your point of view , is the photographic technique shown in the illustration . Note the basic mood , the type of lighting used , the pose and the appearance or build of the model . Fashions in models change also . Your collection of clippings should all be dated , of course , and filed according to the clothing or accessories being illustrated . Separate files should be made for men and for women .
A good source of information on styles will be obtained from the clothing pages of the larger mail order houses , such as Sears or Montgomery Wards . While . these photographs are highly standardized , they nevertheless of a fairly high order of quality and show an astonishing variety of items . Since this type of fashion photography is usually the starting point for anyone who wishes to break into this field , you should understand it thoroughly . If you can make good illustrations of this elementary type , you are ready to attack the better paying side of the business .
CAMERA EQUIPMENT . Most fashion shots are taken in the studio , and for that reason , studio camera equipment is essential . The preferred choice among many photographers is a good 5 x 7 camera equipped with all the front and back movements . Some photographers prefer the 8 x 10 , while a few work with a 4 x 5 , particularly if they shoot in color and the cost of materials is an important consideration . Since good perspective is essential , the lens should be of normal focal length for full body illustrations , and somewhat longer for close - ups or semi - close - ups . A heavy substantial tripod or camera stand is needed , since the fashion photographer often has to work fast once he gets his basic pose set up . Remember that a light tripod must be handled with extreme care to avoid moving or jarring the camera , while a heavy stand eliminates the danger of the camera moving or shifting out of position when a film holder is pushed into position vigorously .
When shooting fashion pictures outdoors , the choice of cameras is much wider . If the picture is such that detail is required in the clothing , a good 4 x 5 press type camera may be used to advantage . If the picture is to be of the creative or imaginative type where the mood and the spirit of the fashion or the clothing is the major consideration and detail is relatively unimportant , smaller hand cameras are better . Many fashion photographers work with 2 % x 2 % roll film cameras , and achieve spectacular results . However , a 35mm single lens reflex may also be used .
LIGHTING . Lighting should , in general , be quite uniform and soft to show all clothing details with the utmost completeness and accuracy . Men's clothing can be lighted with more contrast , but women's clothing , particularly if they are light in color , require rather soft lighting . Of course , under these circumstances a great deal of skill is required on the part of the photographer since there is an important difference between a soft lighting and a flat one . Exposure must be on the head to capture the beautiful modeling and roundness which is often an essential part of a good fashion picture .
BACKGROUND . The background almost invariably should be quite simple . All emphasis is on the clothing , and anything unusual or exciting in the background attracts attention away from the clothing . There may be times when a slight pattern or design can safely be introduced into the background , but such cases are relatively rare . Generally speaking , the background should be fairly light but great care must be exercised in lighting to achieve good separation between the subject and the background . This is particularly important if bounce lighting or indirect lighting is used to achieve a high degree of softness . With this type of lighting ,
delicacy of tone is often the major consideration , and the lighting ratio is so small that special pains must be taken to achieve the necessary separation within the very limited contrast range of the high key picture that results .
on . For outdoor photography , the background must be chosen with particular care . The initial decision to shoot outdoors is generally made because the atmosphere of the outdoors is an essential part of the picture , and so the background must show that the picture is taken outdoors . However , the fact remains that the outdoor background is there merely to enhance the subject , not to compete with it . This means that the outdoor scene must contribute in an essential way to the mood of the picture . It must contain an important element which ties in closely with the model or with the clothing worn by the model . For example , a model wearing tennis clothing may be photographed against a background of a tennis court ; a ski outfit against a snow covered ski slope , and so on .
The background must convey an idea , but it must be strongly subdued so that it does not become visually important . There are a number of ways of achieving this result . First , and most obvious , is to choose the simplest possible background . Show something which is relatively unimportant , but yet manages to indicate its nature . A corner of a building , a glimpse of a tennis court , a bit of a snowscape - this is the type of background the fashion photographer often uses . Throwing the background out of focus by shooting with the lens wide open or nearly so is another effective means of subduing the background .
تعليق