العلاقة بين المفهوم والتنبؤ ( الاستكشاف ) ٢_a .. كتاب دراسات نظرية في علم الصحافة

The apparatus is capable of meeting and responding, in a manner compatible and in harmony with the personality of the newspaper, to all the requirements that the publisher wants, which were originally specified in the general concept of the newspaper. Therefore, the concept as a political guide defines in detail the responsibilities of the editorial staff, especially with regard to the promotion, training, qualification, education and appointment of the press staff.

And if the application of the concept calls for the existence of scientific management, and that it is, at the same time, an issue of concern to the press staff as a whole, then it must be concluded from this idea that the promotion, training and appointment of the press staff must be an integral part of the administrative work. This point of view can be supported by the accepted and recognized necessity that every journalist is required to guide people, and therefore he must acquire the basic knowledge and skills necessary for this scholarly guidance. It is no longer sufficient at all merely knowledge of human nature. What is required now is to find and develop creative journalists who are able to discover and clarify new elements, and to face problems with courage. . . What is required is to find journalists who are characterized by comprehensive and deep knowledge, excellent journalistic skills, and rich political experience.

The editorial board (i.e. the lead editors) well aware of the interplay between concept work and job promotion (career advancement) will continually see the need to draw appropriate conclusions from current developments, and will carefully and carefully determine the steps it should take to enable fellow journalists to meet the requirements Emerging.

This is the only way for the editorial management to appoint the right people in the right places, ie people who are qualified to carry out the required tasks effectively and efficiently. The scientific management of editing must include and unify the policies related to the apparatus, which ensures the continuity of promotion, training, education, appointment and all required procedures in this field.

In this sense, the editorial board, especially the editor-in-chief and his deputies, becomes required to make efforts related to the promotion and advancement of editors in a systematic and organized manner, and in this field the available data must be benefited from the preparation and implementation of a personality-building plan, for the sake of continuous progress in the promotion system.

It is worth emphasizing here the increasing responsibilities placed on the editor-in-chief regarding the application of the concept.

The editor-in-chief has to make the main decisions about the subsequent development. These decisions, which must be based on a clear and coherent concept, must be preceded by collective discussions between the editor-in-chief and the editorial board. The editor-in-chief's leadership and direction of the editors should be in such a way as to ensure that the main line (concept) of others is applied in a consistent manner.

What are the most important decisions that the editor-in-chief should take? First and foremost, he has to prepare and implement the political line for his newspaper on the basis of the decisions taken by the political party that issues the newspaper. This includes the following models of decisions:

A - Decisions related to the preparation, application and improvement of all parts of the concept.
B - Decisions regarding the basic problems related to the newspaper's cooperation
with the audience.
C - Decisions regarding the basic problems resulting from the newspaper's treatment and presentation, and the readers' response and reactions.

The previous points should not be understood rigidly. The order of importance of these points depends on the changing attitudes and situations. It is also possible for another point that is not present in the previous points to emerge, to occupy the first place, and to force the editor-in-chief to take appropriate decisions in this regard. It is acknowledged as a fact that the daily publication of the newspaper as a whole is in all cases a major element of the decision-making exercised by the editor-in-chief, because he has to face every day his responsibilities towards his newspaper.

The editor-in-chief must arrange and organize his work in such a way that his efforts can be accompanied and cooperated with the efforts of the team he works with. This includes that important decisions must be taken by the editor-in-chief after a group discussion, in order to ensure that these decisions achieve optimal solutions and the best possible results in terms of audience response. The success of all these efforts depends to a large extent on the editor-in-chief's ability to base his own activity and that of his colleagues in some way.
Modern administration.

The concept and its application is a reflection of the authentic collective spirit. Directing people is the heart of scientific management. In our case, i.e. in journalistic work, these are the people whose level of knowledge, skills, work style and sympathy must be raised to the level which becomes the achievement of building the character of the newspaper as it is intended. and this is. It would be the union between the scientific preparation with the practical application of all parts of the concept, and each press team should work in order to prepare, build and find its specific and distinctive character, and in order to improve and develop it continuously.