العلاقة بين المفهوم والتنبؤ ( الاستكشاف ) ١_a .. كتاب دراسات نظرية في علم الصحافة

The relationship between concept and prediction (exploration):

Every scientific administration is based on practical and rational expectations for work, and we will assume that preparing the concept includes the absolute need for future-oriented thinking, and that according to this meaning the concept becomes part of the scientific movement.

As an acknowledged fact, planning as a whole must be the solid foundation of scientific management. In order to develop long-term planning projects based on science, one must start and proceed from the foundations that have been clarified and identified by forecasting (exploration). What does prediction mean in journalism? Scientifically, prediction means making a basic discovery about the occurrence of events in the future, i.e. it is a scientific “prediction” associated with creative imagination (conception), based on accurate knowledge of objective scientific laws in force. Scientific prediction (exploration) of the political, economic and cultural responsibilities that still await us emerges from penetrating into the depth of the general orientations of society. According to these directions, the future images of society, the comprehensive construction of society, the technological revolution, and the changes taking place in the ideological and cultural field.

The unity of operations (elements) will imprint (determine) the image of the socialist man, as the creator and innovator of the socialist society. The fact that insight, perception, perception, and vision may play an important role, and sometimes a fundamental role in reaching scientific prediction, but all of them are not the decisive factor in the prediction process. Scientific.

The following are very important for prediction:

A - Knowledge of the basic laws of society, what are the conditions and perceptions that control them, and what has been reached by analyzing past and present data.

b - Knowledge of the forces, factors and conditions that are related to these developments (processes).

C - The ability to use comprehensive information and logical conclusions to predict, on the basis of existing conditions and their relationship to subsequent developments and determine the way to deal with them.

This means that forecasting will always provide information about future events and their occurrence, according to certain requirements and conditions. Thus, prediction is a (if-then) relationship. Therefore, one must always know, according to what requirements and conditions this development will occur, and what conditions must be met in order for this development to occur. It realizes that forecasting in journalism, which must be explored several decades ahead, must depend, among other things, on the following important and various factors:

A - the socio-demographic and educational-demographic structure of a specific population.

b- The physiological and cultural living conditions of this population, especially with regard to the size and composition of their free time.

Forecasting and planning are closely related to each other. It is very well established in our time to assert that a plan without prediction is in fact a meal without seasoning. Prediction has been paid attention to in the Democratic Republic, and it has been raised to its level as a possibility. The socialist supremacy there is an advanced industry and an effective agricultural sector. The socialist consciousness of the people grew and it became possible that on the basis of the most accurate predicted trends in science and technology the model was confirmed based on planning and economics, with a forecast period extending to the next several decades.

Based on this firm and solid assumption, we consider prediction in journalism as an auxiliary system in a group of auxiliary factors and institutions.

Prediction in journalism refers to the specific work of the media, the nature of the standards and styles of journalistic programmes, as well as to the physiological, technical and human conditions. In addition, this is an assumption that the prediction can be used for the future development of specific publishing areas, for groups of readers or listeners, and for the overall basic technical development related to the press apparatus working in various media institutions. Finally, it is possible to use the prediction related to one press institution, the Kant newspaper. Or a radio or television station, therefore, obtaining in advance the results reached by other institutions, which necessitates, in society.

In terms of practice, prediction is defined and formulated gradually to become the concept of a specific media organization.

The principles of guidance and management that have been adopted and put into the political concept and document (guideline), can be improved and detailed through the following documents:

A - A long-term plan, the star of the editorial staff (long-term development in the profession).

B - Distribution of responsibilities (in the administrative and professional fields).

C - The applicable provisions (work rules).

D - Plan volunteer activity and cooperation with readers, listeners and viewers.

E - the flow of information.

And - technological planning for press production.

In order to achieve complete success, the concept must be accompanied by the preparation of additional sub-concepts for the different sectors of the press institution concerned.

3-3- The relationship between concept and promotion. Training and appointment of journalists (cadre development).

The concept is put into practice with the cooperation of all work teams, i.e. the entire press apparatus. What is called: (the subjective factor), i.e. the aspects of awareness, vigilance, organization and feelings that affect human work, must be well taken into account by every editorial board, completely. It must also be taken into account in society as a whole:

Now the level of qualitative (qualitative) development necessitates giving special importance to the need of every journalist to discover the internal laws that control the many daily events, which seem to be accidental, in order to explain and interpret these events, and make them clear and understandable to the readers.. This growing importance of the subjective factor includes that The editorial management must successfully carry out the process of developing and promoting the press apparatus on the basis of the clear and specific concept of the concerned media institution, in order for this to become