الاخراج .. كتاب دراسات نظرية في علم الصحافة

Direction:

The personality or identity of the newspaper is determined to a large extent by its (face), that is, by its printing and publication. Any decision in this regard must be based on a firm rule, which is that publishing is not an end in itself, but rather must be subject to the class nature of the newspaper and to the basic tasks that the newspaper seeks to achieve, which are determined by this class nature. The main task of producing a newspaper is to give this newspaper an attractive presentation (form) for its attractive content. The problems of directing and the issues related to it are constantly changing, and these changes depend on the continuous change and development that takes place in the content. Any content (media material) will not be exciting depending on the output only, and therefore any newspaper cannot be exciting and attractive unless its content (its materials) is attractive, and it is presented through the different types of journalism. And at a time when we stand against boring and rigid production, we call for a clear and specific method in publishing that newspapers that are based on a logical and scientific basis require a logical and scientific presentation, that is, they require modern production that is fully compatible with the advanced educational level of the readers.

2-3 Long-term planning. (personal planning).
So far, we refer to the concept as the basis for the newspaper's character oriented and translating party line, with the aim of achieving the desired ideal results. This is fully justified, as long as we conclude that this aspect of the concept (and let us call it aspect -b -) is related to the basic principles and responsibilities for a long and specific period of time. Therefore, this aspect is a necessary and necessary condition in order to find and build the personality (identity) of any newspaper or magazine.

But the goals of scientific prediction (exploration) cannot be achieved automatically. Therefore, combining the scientific preparation of the long-term goals with the scientific decision regarding etc. in a systematic and organized manner in order to achieve these long-term goals is of great importance. Without this method of processing and working, any preparation of long-term programs is unrealistic and utopian.

This, in relation to journalism, includes the question of whether a newspaper can achieve personality and identity at all, if its concept includes the only aspect of far-reaching principles. Therefore, it is not only necessary and important to add to side B of the concept, which defines long-term personal planning, side C, which specifies the detailed needs and demands to be fulfilled within a short period of time, so that side B can thus be realized and established. under excution .

The draft long-term plan must set out, in detail, the ideas of how the available space will be used during a given time and in a manner consistent with the character of the newspaper, in order to translate a line and basic principles adopted under side b - of the concept. The draft long-term plan is the most tangible and guiding method for realizing these ideas: the tangibility and preference of this project provides all the necessary conditions and demands for the editorial board, and for each editor, to achieve the desired results from the subsequent development of the newspaper's personality. The focus of the long-term plan draft should be on the following matters.

A - When, in what periods, where, how, and in what proportions, should the various issues be dealt with?

B - Which types of journalism, and which practical and effective methods, should be used, and in what subjects, and in what proportions, and how, and in what manner?
periods. . . etc?

C - What are the fixed pillars, and what is the goal that you seek to achieve, in what periods of time, and what types of journalism are used in them, and who writes them, and after what numbers?

D - In what cases and in what situation does cooperation take place between the different departments?

E - In what areas (various types of journalism, columns, etc.) should the press apparatus be developed?

F - What is the specific role that directing and filming will play? ?

If this scheme were to be used in the local press, for example, it would certainly not only achieve a clear and definite distinction from | Rather, it is certain to provide the necessary capabilities for each newspaper to acquire and create its own personality, and the same thing can be applied to media institutions of a different nature, such as the press specialized in agriculture or trade, etc.

These newspapers will differ from the national newspapers, with their local news, which will be given more space and more attention.

It is possible to generalize the previous proposals and say that the long-term plan is a basic planning project related to the development (building the personality) necessary in order to achieve the requirements emanating from a particular ideological political line.

Scientific management - the basis on which the tasks of the press institution must be accomplished through the concept:

1- Scientific management - its importance for the journalist:

The main function of the socialist administration is to provide ideal conditions for the continuous and unhindered development of the people's creative energies. The basic importance of the scientific management of the socialist press stems from the following considerations:

1 - The objective need to apply scientific management in all areas of life and society.

B - The fact that both the essence and methods of socialist guidance are subject to a scientific, political-ideological, scientifically directed and planned direction, and thus constitute an integral part of the socialist theory of social guidance. Khaled, the concept imposes on the editorial staff the necessity of appropriate organization of activities and work, given that this organization is imperative for the full application of the concept, and essential for achieving high levels and responses. Therefore, problems related to management should be an integral part of the concept. There is a close interaction and mutual dependence between the application of the concept of directed personality and scientific management. The concept and its application require careful preparation of scientific management procedures. On the other hand, scientific management calls for and requires careful preparation of the concept.