مؤسسة nobart للخدمات النوعية والتنوع هما سر النمو ! .. مجلة فن التصوير اللبنانية _ع٣٩

NOBART Foundation for quality services and diversity are the secret of growth!

On the path of comprehensive engraving services in the photographic field, the international “Nopart” institution comes to put all facilities within the reach of its customers. Here, the supervisors of the institution, led by Nobi Yamakunshi - the founder of «Nopart» - talk about the working conditions that they do.

«Nopart» is a leading institution in the production of catalogs. And Naqchiat printing for distributors and manufacturers. It is an institution that has been established for 33 years. It caters to the most demanding users of color photography in the country, those who rely on photography to sell products by mail or in viewing halls, catalogues.
Professionals know how to make goods look impressive and understand how to adjust and control color as it transfers from the transparency of the photographic to the glossy printed page.

The huge “Nopart” Corporation, which occupies more than 200,000 square feet of work space, expects its activities in the United States of America to triple over the next five years, bearing in mind that the number of its specialists has exceeded 250.

Nobi Yamakushi, the founder of Nopart, says, “Some companies do only one business and they don’t
Looking forward to what it exceeds, but our organization is ahead of the race and growing at a rate ranging between 25 and 30 percent each year, because we diversify our work to maintain the ability to meet the needs of our customers.

Having previously served as an advertising art director, Nobi Yamakushi maintains the studio size it takes to create and complete a large portfolio by securing under one roof every imaginative collection of photography junkies: layout, design, reproduction, printing and the art and marketing refinement associated with photography and distribution.
Also, the additional services provided by Yamakushi make it convenient for manufacturers to rely on «Nopart», to make explanations related to their products, examples of which are:
Colored Inscriptions Bank: printed displays of common color negatives that can be withdrawn and used to make catalogs for distributors and customers. Nopart is also working on preparing improvement pieces to be distributed by its customers.

Attractive Buying Guide: Nopart works annually on the use of mail to send to exclusive purchasing agents an advertising cooperation printout displaying the available goods for exceptional encouragement. , its own to help purchasing agents improve what they order.

Growth is the goal.
Yamakushi believes that the responsibility of the managing director is to ensure coherence in a business operation and to plan for its continuous growth. His gaze keeps him alert to new services. Sometimes it happens that one of the ideas concerned with improving the work of the studio leads to the opening of other opportunities. For example, since many of Nopart's clients are spread all over the country and work in the household appliances industry, it holds a wonderful honoring party for them when they go to Chicago to attend the National Home Industries Exhibition, every year.

Studio flexibility
At present, in addition to over approximately four thousand square feet at the Loop location in Chicago's business district, Nopart will soon be using another 60,000 square feet to expand its fashion photography operations. There are four floors in the main building. . A floor in an adjoining building with ceilings over 25 feet high is now devoted to photography and makeready activities. There are four photographers assigned to each floor, each with two locations to work in: while the photographers shoot at one location, their assistants, designers, and decorators have the preparation of the other. This, and works dealers and electricians «Nopart» on the construction of scenes.

In the year 1980, an adjacent terminal bus station was purchased and it is being converted into a very modern photography hall for fashion. He supervised and still supervises all under the management of Bob Basalgia, whose previous construction projects for the establishment and Basalgia this which is seen by Kid Nobby Yemeni to manage the production, is one of seven Key employees still working for Nopart, more than 25 years ago.

In New York, Nopart owns a street-wide photography studio. There, the studio's wide-open halls allow for quick changes from table-top close-up photography to wide-room scenes, or from on-site product photography of high fashion to snapshots, he says. Pasalgia “The ability to deliver quality work on time and at a reasonable cost is essential in the markets we serve, especially for clients working with direct marketing approaches - selling by mail.

Nobart practices exposure and development on approximately 1,700 film slides every day at the height of the season, and its production system is based on “pages.” A page may include one, five, or six images of layouts (layouts). As the work is done for photographers with the standards on which the images will be made, using Kodak Ektachrome 200 professional film, Nour Nahar, for 4 x 5 and 8 x 10 photos, and Kodak Ektachrome 64 film for 11 x 14 photos.

It should be noted here that Nopart photographers were among the first in their region to use Kodak Ectachrome 200 film, as they found that this professional color reflective slide film contributes greatly to achieving the desired results and making quality images.

Team work style
For each customer, a thoughtful work team dedicates itself to the project from start to finish. The customer participates with the team leader in defining the marketing objectives for this project, and then the team members participate
Those concerned with production, printing models, copying, photography and engravings in thinking sessions and setting work standards.
The team artist works on the layout of each page, draws the design treatment for each image and writes the main and secondary titles. Once the customer approves the scheme, other specialists proceed with their work simultaneously using the scheme as a reference.
As for the production coordinator, he schedules the ending times on the main record of work progress, and it is a record that tracks the progress achieved for each page in the project. There is also an official who diligently informs the customer of each step and obtains his approval from him.
At this time the members are preoccupied with selecting the best proposals for production. They may choose to resort to a display from behind to give an external background atmosphere to a seasonal commodity. In this case, a group of slides, an immediate environment, is available for them to choose from.
The designers did not choose models, find accessories, or work with available equipment, paint them if necessary, or decide to construct new equipment. More than that, the establishment employs specialists to accomplish everything that the commodity in question may need, such as sewing, ironing, cooking, adding plants, or Flowers or other improvement materials before the actual shooting begins.

As for the Nopart Photographers, they use Teardorff studio cameras almost universally with “Schneider” or “Fujinon” lenses.. After about 38 minutes after making the exposures, the assistants return with the acidified Ectachrome film on the dryer while it is inside a protective envelope, and they hand it over to the photographer. to study it himself.
In the technical department, transparencies and printing meet at specific times to perform copying and scaling on the basis of them. This artistic department includes a complete engraving art circuit with an overhead process camera (Browr) and a darkroom with mechanized acidification.

This, and after the customer approves the final artwork, Nopart Kallar works to complete the final step, which is the quality control process. Nobi established Nopart Kallar in 1977 and now occupies an entire floor to produce better separation processes, at a speed that exceeds the speed of its production anywhere else. It is an institution that uses the latest electronic color detection equipment, completing the color separation process between 3 and 7 minutes. Then color adjustments can be made on the detector where the dotting can improve the color fidelity of the separation processes. Nopart also specifies the type of paper that should be used to give the best results. It also specifies the printing ink and the infiltration of printing the colors of this ink.

Photography training
Larry Heon, who joined Nopart 16 years ago as one of its two staff of photographers, says: “We prefer to train our photographers … rather than do everyone's work as we do. We tried bringing in photographers who worked elsewhere for eight or ten years, but they found it difficult. Compete with people we trained for two years. .

The company believes in attracting young people and including them. Where it provides them with a profession and opportunities for advancement, not just a job, there is a photographer as an assistant, and if he proves his ability, he may turn into a novice photographer and then into a photographer.
"Our photographers find themselves faced with many different tasks that test them mentally," says Larry Huon. They might work on photographic shows for jewelers one day, shoot new cameras the next, and deal with models for a fashion show on a third. They also have the opportunity to travel and work on site live if budgets allow. Some of them even practice aerial photography for some institutions⏹